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Consumer – The Missing Seat in the C-Suite
Consumer – The Missing Seat in the C-Suite Earlier this week I had a great opportunity to be part of a panel along side David Mathison at the C-Suite Network Conference run by Jeffrey Hayzlett, former CMO at Eastman Kodak and now the host of C-Suite with Jeffrey Hayzlett on Bloomberg. Not that David needs…
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AdExchanger – Digital Marketing Technologists Tackle The Data, Content And Commerce Collision
View the original interview on AdExchanger The digital marketing technologist isn’t exactly a new kid on the block in the enterprise, given Gartner’s prediction – in 2012 – that 70% of companies employed one. But the job title has definitely evolved as many of the technologies that fuel brands’ consumer interactions – from data-management platforms…
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eMarketer – Kimberly-Clark Seeks Data Behavior Mix from Marketing Technology
Kimberly-Clark Seeks Data Behavior Mix from Marketing Technology I recently had a dialogue with the eMarketer team on the evolution and future possibilities of Marketing Technology, you can view the original interview “Kimberly Clark Seeks Data Behavior Mix from Marketing Technology”: While one marketing technology partner might seem like a no-brainer, most major brands are…
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First Principles of a Global Marketing Technology Capability
As Scott Brinker had said in one of his recent; it’s truly an incredible time to be working in marketing — and, even more so, marketing technology. The innovation happening across this industry is staggering. Yet it is still merely a reflection of the broader transformation that’s happening in marketing overall. But as we all…
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eMarketer Interview – Driving Behavioral Changes Through Marketing Technology
eMarketer recently conducted a series of interviews with a number of CMOs, Chief Marketing Technologists, CTOs and CIOs as part of a conscious focus on the intersection of Marketing, Technology and Innovation; an attempt to guide marketing leaders on the challenges and nuances of both ignoring this intersection as well as being able to successfully…
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AdExchanger – Is Human The New Technology?
Is Human The New Technology Originally published on AdExchanger – How do we put the humans at the center of the Marketing Tech Ecosystem These are interesting times in the growth of marketing technologies, which are consolidating and diversifying simultaneously. While the consolidation is slow, it is being triggered by frequent acquisitions spearheaded by the…
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Harvard Business Review – The Rise of the Chief Marketing Technologist
The Rise of the Chief Marketing Technologist by Scott Brinker and Laura McLellan Artwork: Markus Linnenbrink, EVERYWHEREALLTHETIMEEVERYTHING, 2009, epoxy resin, pigments, 20″ x 39″ x 82″ Marketing is rapidly becoming one of the most technology-dependent functions in business. In 2012 the research and consulting firm Gartner predicted that by 2017, a company’s chief marketing…
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The New Marketer – From T-Shaped to Pi-Shaped
Ashley Friedlein, the CEO of Econsultancy, has a great op-ed in Marketing Week today, Why modern marketers need to be pi-people. That’s “pi” as in the capital Greek letter pi that looks like this: Π. It’s a riff on the label “T-shaped people” that has been popularized in digital marketing over the past few years.…
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What Makes a Marketing Technologist – Just Technology?
If there is one thing that struck a very strong chord with me in 2012, it has been the notion of MARKETING TECHNOLOGY and a strong need for MARKETING TECHNOLOGISTS in order to enable Marketing in a Digital World (yes not the same as Digital Marketing). The year of course started with a LOT of…
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Investing in Marketing Technology Future – Marketing Technology Office
Originally published by: Forrester on 2011-10-24 13:28:20. Written by Robert Brosnan | Suresh Vittal MARKETING RISKS SUCCUMBING TO TECHNOLOGY SPRAWL To compete in the age of the customer, marketing departments must increase technology investments to facilitate the capture, analysis, and application of customer data. (see endnote 1) The knot of proliferating channels, rapidly evolving behavior,…