The Growth Machine

Tag: bigdata

  • Data Convergence – The Marketing Glue For The Omni-Channel Reality

    Data Convergence – The Marketing Glue For The Omni-Channel Reality

    Data has now become synonymous with “Big Data” which is good and bad. Good because it has brought a huge focus and investment into a reasonably big problem and an even bigger opportunity for the betterment of human life. It is bad because it has overshadowed the need to solve for “small data”, akin to…

  • Sports, Corruption & The Era of Sports Management Platforms

    After much deliberation, I had to give in and write something that brings my 2 passions in life together – sports & technology. Couldn’t have found a better timing than this, the richest cricket league in the world gets hit by the worst corruption scandal in India, just when a new breed of Sports Management…

  • BIG DATA – More Than Just BIG!!!

    If all the hype & deluge of headlines, articles & advanced analytics and reporting material is anything to go by, BIG DATA is the next big thing. At times you may even wonder what have we been doing in the name of analytics & insight generation thus far. So how much of the hype is…