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Can online video drive sales?
Can online video drive sales? In a recent conversation with Adam Burns, chief editor @ MeetTheBoss.TV I shared my thoughts on why and how online video is not just a primary engagement touchpoint for brands and consumers but also a fairly significant sales channel that drives both brand equity and sales. Video is unique, the…
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The Ecommerce Guide to Big Data [Infographic]
![The Ecommerce Guide to Big Data [Infographic]](https://inspiremartech.com/wp-content/uploads/2012/12/967cbig-data-infographic-thumbnail1-150x148.jpg)
“Big Data” has been touted as the next “big thing” in ecommerce. But according to research by Edgell Knowledge Network, only 47% of retailers understand how to apply Big Data to their business. We can expect non-retail ecommerce to be similar.Big Data refers to a large set of data too complex to be handled by…