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Programmatic – It Was Never About Technology But Changing Human Behavior
I have for long maintained how as marketers and technologists, as brands and agencies we are all struggling with either a channel obsession or a capability and technology obsession. It’s a mindset that is often distracted with the possibilities and the shine of new technology; the root cause for creation of great technological solutions that…
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AdNews – Marketers are channel-obsessed but must find the human in ad tech
I recently presented for the first time in Sydney, Australia at an iAB Australia event on the evolution of programmatic. As I have been doing off late, I emphasized the need to bring the human back into the technology world, whether that’s MarTech or AdTech (personally i don’t isolate these as different worlds). It was…