Tag: 4Ps

  • The 5 Cs of Modern Marketing in an Era of Consumer and Convergence

    The 5 Cs of Modern Marketing in an Era of Consumer and Convergence

    5 Cs of Modern Marketin The last few months I have written an awful lot around Seamless Experiences and Omni-Channel complexities, which also reflect my own struggles and desire to learn and understand the space, both from a strategy and execution standpoint. I have tried to focus on reasons why both of these are still…