-
Buyer Behavior Helps B2B Marketers Guide The Buyer’s Journey
Originally published by: Forrester | on 2012-10-04 13:28:20 by Lori Wizdo Today’s buyers control their journey through the buying cycle much more than today’s vendors control the selling cycle. Although it varies greatly with product complexity and market maturity, today’s buyers might be anywhere from two-thirds to 90% of the way through their journey before…
-
Behold: The First Video Taken with Google Glasses
Google unveiled on Friday the first video taken with its sci-fi eyewear concept, Project Glass. The topic: jumping and flipping on a trampoline, doing a backflip while wearing Google glasses. Google launched its Project Glass goggles on Google+ in April, and the news sent the concept of Google’s futuristic glasses — which would project augmented…
-
BIG DATA – More Than Just BIG!!!
If all the hype & deluge of headlines, articles & advanced analytics and reporting material is anything to go by, BIG DATA is the next big thing. At times you may even wonder what have we been doing in the name of analytics & insight generation thus far. So how much of the hype is…
-
SCRAM! -Harnessing Social Customer Relationship Application Management
If you’ve been following the trends recently in Social Media you are no doubt watching a new revolution taking hold; brands and retailers creating customer tools using SCRAM and reaping the benefits of the data it provides. What is SCRAM? Social Customer Relationship Application Management; the SocMe version of a web form where users “connect”…