The Growth Machine

Category: MediaPost

  • The New CRM: Content Relationship Marketing

    Advances in technology, particularly mobile, provide companies with expanding platforms to reach their target customers. Smartphones, tablets and desktop computers can extend audience reach, but is the content shared through these vehicles resonating with your intended audience? Is it building and/or maintaining relationships? Does it provide a third-party view of your organization?  According to an…

  • A Conversation On The Role Of Big Data In Marketing And Customer Service

    Big data is here! And, marketers are one of the professional groups that stand to gain the most from these new-found capabilities to analyze data that, until recently, would have been too complex to capture, store and make sense of. Behind the hype lies a golden opportunity for marketers and customer service to help their…

  • myYearbook/MeetMe Leverage Mobile Virtual Currency As ‘Payment Platform In Your Pocket’

    A year after cutting a deal to acquire the meetup network myYearbook, Quepasa will roll out a rebranding of the merged companies as MeetMe. The project will start in July at myYearbook.com. Citing comScore metrics, the combined companies say they are among the 40 most-trafficked sites online. myYearbook in particular saw a 40% rise in…

  • SCRAM! -Harnessing Social Customer Relationship Application Management

    If you’ve been following the trends recently in Social Media you are no doubt watching a new revolution taking hold; brands and retailers creating customer tools using SCRAM and reaping the benefits of the data it provides. What is SCRAM? Social Customer Relationship Application Management; the SocMe version of a web form where users “connect”…