-
The New CRM: Content Relationship Marketing
Advances in technology, particularly mobile, provide companies with expanding platforms to reach their target customers. Smartphones, tablets and desktop computers can extend audience reach, but is the content shared through these vehicles resonating with your intended audience? Is it building and/or maintaining relationships? Does it provide a third-party view of your organization? According to an…
-
myYearbook/MeetMe Leverage Mobile Virtual Currency As ‘Payment Platform In Your Pocket’
A year after cutting a deal to acquire the meetup network myYearbook, Quepasa will roll out a rebranding of the merged companies as MeetMe. The project will start in July at myYearbook.com. Citing comScore metrics, the combined companies say they are among the 40 most-trafficked sites online. myYearbook in particular saw a 40% rise in…