Category: Marketing

  • Balancing marketing technology and IT at a Fortune 500 firm – A Dialogue with Scott Brinker

    Balancing marketing technology and IT at a Fortune 500 firm – A Dialogue with Scott Brinker

    Marketing technology management can look straightforward on paper, when analysts and pundit-bloggers such as myself draw simplified diagrams of new organizational structures with a few quick brushstrokes. But the real work of implementing these organizational changes for “the new marketing” — and the cultural shifts entangled in that mission — especially at a major Fortune…

  • The New Marketer – From T-Shaped to Pi-Shaped

    The New Marketer – From T-Shaped to Pi-Shaped

    Ashley Friedlein, the CEO of Econsultancy, has a great op-ed in Marketing Week today, Why modern marketers need to be pi-people. That’s “pi” as in the capital Greek letter pi that looks like this: Π. It’s a riff on the label “T-shaped people” that has been popularized in digital marketing over the past few years.…