Category: Digital Strategy

  • The Always-On Customer Obsessed Organization

    The Always-On Customer Obsessed Organization

    There are many anomalies in the business world today. None bigger than the intent to put the customer at the center of our ecosystem or being “customer-obsessed”. While 9 out of 10 organizations would claim to do it, 9 out of 10 actually don’t end up doing it. While the customer is at the center…

  • With Its Eye On Consumers, HealthCare Shifts From Volume To Value

    With Its Eye On Consumers, HealthCare Shifts From Volume To Value

    As originally published on AdExchanger – Healthcare Shift from Volume to Value I used to hear that health care was behind other industries when it comes to digital technology adoption and delivering immersive consumer experiences. It may be behind CPG, retail, finance and travel, but it is by no means slower. The industry is evolving…

  • AdExchanger – Consumers Spark Data-Driven Digital Transformation Within Health Care

    As originally published on AdExchanger on March 1st, 2016 In a digital world where the process of innovation has become a commodity, driverless smart cars, personal drones and one-click purchasing have become part of our daily lives. Yet health care, an industry that touches and impacts everyone’s life, has lacked the same innovation or disruption,…

  • SocialMediaToday – My Dialogue with Drew Neisser

    SocialMediaToday – My Dialogue with Drew Neisser

    Originally published on SocialMediaToday by Drew Neisser In partnership with The CMO Club, The CMO of the Week series profiles CMOs who are shaping, changing and challenging the world of modern marketing. For Drew Neisser’s complete interview with CMO Award Winner Mayur Gupta, click here. Programmatic is about as nerdy as it gets in the world of marketing. It’s the…

  • The New Marketer – From T-Shaped to Pi-Shaped

    The New Marketer – From T-Shaped to Pi-Shaped

    Ashley Friedlein, the CEO of Econsultancy, has a great op-ed in Marketing Week today, Why modern marketers need to be pi-people. That’s “pi” as in the capital Greek letter pi that looks like this: Π. It’s a riff on the label “T-shaped people” that has been popularized in digital marketing over the past few years.…

  • Omni-Channel Retail: A Term So Confusing, Even Those Doing it Best Don’t Know What it Means

    In the late 1990’s, I remember attending an e-commerce trade show and laughing with a group of colleagues about rapid rise of the term “CRM”. It was on the tip of everyone’s tongue in the conference sessions, and the exhibit hall was full of solution providers, most of them new, claiming to have the perfect,…

  • Buyer Behavior Helps B2B Marketers Guide The Buyer’s Journey

    Originally published by: Forrester | on 2012-10-04 13:28:20 by Lori Wizdo Today’s buyers control their journey through the buying cycle much more than today’s vendors control the selling cycle. Although it varies greatly with product complexity and market maturity, today’s buyers might be anywhere from two-thirds to 90% of the way through their journey before…

  • eCommerce vs Digital Landscape OR eCommerce Within Digital Landscape?

    In an ever evolving and highly complex digital landscape, nothing is a simple straight line let alone the consumer journey or even the consumer’s final destination that has gone way beyond the traditional conversion or selling point. As a matter of fact, you may argue that the real journey or the true battle for the…

  • Shut That Off! Or Oversharing In The Age of Personal Broadcasting

    “You have to put this into a column,” my wife insists as the ER intern is stitching her index finger. “I should write about your slicing your finger with a hand blender?,” I snarked as I filmed the procedure with my iPad. “But I think you will get points at least for delaying your self-assault…