-
AdExchanger – Consumers Spark Data-Driven Digital Transformation Within Health Care
As originally published on AdExchanger on March 1st, 2016 In a digital world where the process of innovation has become a commodity, driverless smart cars, personal drones and one-click purchasing have become part of our daily lives. Yet health care, an industry that touches and impacts everyone’s life, has lacked the same innovation or disruption,…
-
Interview with Mayur Gupta, SVP, Head of Digital – Healthgrades
As published on MartechAdvisor on Feb 10th, 2016 by Ankush Gupta 1. Could you tell me a little about your background and how you came to be the SVP, Head of Digital at Healthgrades? It’s been an interesting journey full of mistakes, lessons learned and several twists & turns. I started off as a…
-
Digital Transformation in Healthcare – CDOClub
I recently published my thoughts on driving digital transformation in healthcare on the CDOClub “5 Ways Chief Digital Officers Can Drive Digital Transformation in Healthcare”. Considering how easy it has become to drive innovation and disrupt traditional categories with new immersive ideas, it is shocking to see how far behind a multi-trillion dollar industry…
-
A Dialogue with Scott Brinker – Marketing technology? Digital? It should be #HumanFirst
As posted by Scott Brinker on his blog post chiefmartec.com – Marketing technology? Digital? It should be #HumanFirst Scott was kind enough to talk to me and then publish this dialogue on his blog. Here is an extract from there, take a read: Mayur was one of the first high-profile “chief marketing technologists” at a…
-
How marketing technology could transform healthcare
As posted originally on Scott Brinker’s blog chiefmartec.com “How marketing technology could transform healthcare” We live in a digital world where, as a consumer, you now shop for fresh groceries on your phone and expect them to be delivered at your doorstep in less than four hours. You call for a luxury SUV or a…
-
Huffington Post – The 5 Cs of Digital Marketing
Originally published by Vala Afshar on Huffington Post As written by Vala in his column: One of my favorite digital marketing thought leaders is Gartner research vice president Jake Sorofman – follow Jake on Twitter at @jakesorofman. Sorofman recently wrote a post titled “The ABCs of Digital Marketing” where he used the entire alphabet (excluding…
-
The 5 Cs of Modern Marketing in an Era of Consumer and Convergence
5 Cs of Modern Marketin The last few months I have written an awful lot around Seamless Experiences and Omni-Channel complexities, which also reflect my own struggles and desire to learn and understand the space, both from a strategy and execution standpoint. I have tried to focus on reasons why both of these are still…
-
VentureBeat – The right data management platform for an omni-channel view of your customers
View the original post at VentureBeat Big data has been getting a lot of attention for the past few years, but companies also need good ways to solve “smaller” data problems. One small-data problem is “data fragmentation,” where you collect data on your customer on various different devices but have no way to merge all…
-
Consumer – The Missing Seat in the C-Suite
Consumer – The Missing Seat in the C-Suite Earlier this week I had a great opportunity to be part of a panel along side David Mathison at the C-Suite Network Conference run by Jeffrey Hayzlett, former CMO at Eastman Kodak and now the host of C-Suite with Jeffrey Hayzlett on Bloomberg. Not that David needs…
-
AdExchanger – Digital Marketing Technologists Tackle The Data, Content And Commerce Collision
View the original interview on AdExchanger The digital marketing technologist isn’t exactly a new kid on the block in the enterprise, given Gartner’s prediction – in 2012 – that 70% of companies employed one. But the job title has definitely evolved as many of the technologies that fuel brands’ consumer interactions – from data-management platforms…