Category: Consumer Insight

  • The Always-On Customer Obsessed Organization

    The Always-On Customer Obsessed Organization

    There are many anomalies in the business world today. None bigger than the intent to put the customer at the center of our ecosystem or being “customer-obsessed”. While 9 out of 10 organizations would claim to do it, 9 out of 10 actually don’t end up doing it. While the customer is at the center…

  • No Such Thing As A “CRM Campaign”

    No Such Thing As A “CRM Campaign”

      I recently published an article on AdExchanger on why CRM was way beyond just a technology or a channel. In fact, I strongly question if CRM is even a capability that can be boxed into any single bucket — Consumer Relationship is an objective and if you do the right things, it’s an outcome.…