The Growth Machine

Category: business intelligence

  • The Ecommerce Guide to Big Data [Infographic]

    The Ecommerce Guide to Big Data [Infographic]

    “Big Data” has been touted as the next “big thing” in ecommerce. But according to research by Edgell Knowledge Network, only 47% of retailers understand how to apply Big Data to their business. We can expect non-retail ecommerce to be similar.Big Data refers to a large set of data too complex to be handled by…

  • BIG DATA – More Than Just BIG!!!

    If all the hype & deluge of headlines, articles & advanced analytics and reporting material is anything to go by, BIG DATA is the next big thing. At times you may even wonder what have we been doing in the name of analytics & insight generation thus far. So how much of the hype is…

  • Why is Big Data Revolutionary?

    Originally published by: ZDNet » Tech on 2012-04-10 21:29 PDT by Andrew Brust Summary: Big Data is revolutionary, and not merely the evolution of BI and data warehousing technology. Here’s why. Last week, Dan Kusnetzky and I participated in a ZDNet Great Debate titled “Big Data: Revolution or evolution?” As you might expect, I advocated…

  • SCRAM! -Harnessing Social Customer Relationship Application Management

    If you’ve been following the trends recently in Social Media you are no doubt watching a new revolution taking hold; brands and retailers creating customer tools using SCRAM and reaping the benefits of the data it provides. What is SCRAM? Social Customer Relationship Application Management; the SocMe version of a web form where users “connect”…