I am Marketing Technologist, by culture, behavior and profession. I specialize in combining marketing & creative strategies with enterprise & emerging technologies to deliver exceptional consumer experience and innovation across various forms of digital and traditional channels. In that regard, I sometimes consider myself part technologist, part creative and part strategist.
I am Mayur Gupta and I started this Marketing Technology blog to share my perspective on the dynamic shift within the marketing landscape towards adopting and enabling innovative and agile technologies and methodologies. This has resulted in the curation of “Marketing Technology”, a natural hybrid between the governance and scalability of Information Technology and the speed, creativity and freedom of the Marketing world. I usually write about the evolution of Marketing Technology and its broader landscape, the evolving relationship between a CMO & a CIO’s organization leading to a continuous conflict and collaboration between the two. Some key aspects of this partnership that I am passionate about are:
- Marketing Technology & a Marketing Technology Office
- Marketing Technologists & a Chief Marketing Technologist
- The Role of Big Data – a myth or reality?
- Integrated Marketing Planning – philosophies and methodologies like Agile Marketing
As a Global Head of Marketing Technology & Innovation @ Kimberly Clark, I also own and drive Kimberly Clark’s global marketing technology and innovation practice across both the consumer & B2B brands. I provide thought leadership and marketing technology vision to enable Kimberly Clark’s global brands get ahead of the curve with cutting edge creative and digital technology across marketing & eCommerce.
Before joining Kimberly Clark, I spent 12 years @ SapientNitro as a Director of Marketing Technology in different capacities. I was a part of the Marketing Services Leadership Team and architected & delivered all round digital marketing solutions & platforms that bring the brands on par with ever changing customer needs & market trends. I lead many successful digital marketing & eCommerce initiatives with cutting edge solutions for clients such as Coca Cola, Unilever, ESPN XGames, Mars, Chrysler, FIAT Abarth, Cisco, Motorola, Burger King, VisitFlorida, Celebrity CruiseLines and others.
I also ran the Digital Production Studio in Miami, FL one of SapientNitro’s biggest creative & technology production hubs that specialized in Digital De-coupling including advanced front end architecture & development, interactive & creative technology development including hybrid mobile solutions, HTML5/CSS3, Flex, Adobe AIR and social platform integrations.
I completed my Masters in Computer Science prior to starting my career @ SapientNitro in 2001. I live in Miami, FL with my wife & daughter, practices Nichiren Daishonin’s Buddhism, is a disciple of Daisaku Ikeda. I am an amateur tennis player, wanted to play cricket for my country at one point in my life and have picked up Golf as my latest passion.