MarTech

The Other 85% – What Marketers Are Missing in…

Earlier in January this year, I shared my perspective on why only 15% of marketing technologies are utilized at their full capacity by marketers...
Mayur Gupta
16 sec read

chiefmartec.com – Start 2017 with the world’s most famous…

My discussion with the legendary Scott Brinker, original post here, take a read: What better way to launch into 2017 than revisiting our good...
Mayur Gupta
7 min read

Inc. – Marketing Technology Growth | Piercing Through the…

As originally published on Inc. in collaboration with Travis Wright There is no doubt about the exponential growth in the Marketing Technology landscape. It...
Mayur Gupta
4 min read

Navigating The Marketing Technology Disruption

A few days back, I had a wonderful opportunity to dialogue on Marketing Technology Disruption with David Raab, who has been a thought leader...
Mayur Gupta
4 min read

Interview with Mayur Gupta, SVP, Head of Digital –…

As published on MartechAdvisor on Feb 10th, 2016 by Ankush Gupta   1. Could you tell me a little about your background and how...
Mayur Gupta
3 min read

Marketing Technology Breaking The Technology Barrier |MarTech 2015

Marketing Technology Breaking The Technology Barrier I guess it’s my turn now to throw my hat into the ring even though there is nothing...
Mayur Gupta
3 min read

Programmatic – It Was Never About Technology But Changing…

I have for long maintained how as marketers and technologists, as brands and agencies we are all struggling with either a channel obsession or...
Mayur Gupta
4 min read

AdNews – Marketers are channel-obsessed but must find the…

I recently presented for the first time in Sydney, Australia at an iAB Australia event on the evolution of programmatic. As I have been...
Mayur Gupta
1 min read

The Inaugural MarTech 2014, Boston – Haven for Modern…

I along with a few hundred others enjoyed an incredible opportunity to attend and participate in the inaugural MarTech 2014 conference in Boston earlier...
Mayur Gupta
1 min read