T Shaped

IAB MIXX 2014 – Marketing Unicorns for the Omni-Channel…

Earlier this year in 2014, I was asked by Sheldon Monteiro, a dear friend and Chief Technology Officer at SapientNitro to join him for...
Mayur Gupta Mayur Gupta
2 min read

The Seven Principles of Marketing Innovation

The Seven Principles of Marketing Innovation – It seems like “seven” is the new ten these days, so it was time for me to...
Mayur Gupta Mayur Gupta
3 min read

Galileo Was Wrong: The Customer Is The Center Of…

I recently had a great opportunity to co-author a post with Christine Comaford, a prolific writer on Forbes and other leading publications and a...
Mayur Gupta Mayur Gupta
3 min read

CMSWire – Fragmentation Is Holding Marketing Back

In one of my recent posts on CMSWire, I shared some of the key “FRAGMENTATION” challenges holding brands back from achieving the ultimate omni-channel...
Mayur Gupta Mayur Gupta
3 min read

MobileMarketer – Building brands in a digital world requires…

Originally published by Lauren Johnson March 6, 2014 Kimberly-Clark’s products SAN ANTONIO, TX – A Kimberly-Clark executive at eTail West 2014 discussed a series of...
Mayur Gupta Mayur Gupta
2 min read

AdExchanger – The Omni Channel Paradox

“Brand Aware” explores the data-driven digital ad ecosystem from the marketer’s point of view. Today’s column is written by Mayur Gupta, global head of...
Mayur Gupta Mayur Gupta
2 min read

TheEconomist – Marketing in an era of convergence

Organizational convergence is the key to the new customer experience In a recent blog post I explained the challenging reality of driving omni-channel experiences,...
Mayur Gupta Mayur Gupta
1 min read

The Omni-Channel Paradox

This is my latest blogpost on the Omni-Channel Paradox that was published on AdExchanger’s Brand Aware section. Take a read: Brands have as much...
Mayur Gupta Mayur Gupta
2 min read

Transforming Business at the Intersection of Marketing & Technology

Last week, I gave the opening keynote at IQPC’s CMO Exchange Event in Jacksonville, Florida on the need for “Transforming Business at the Intersection...
Mayur Gupta Mayur Gupta
5 min read