T-Shaped Marketer

Founding Principles of Enabling an Omni Channel Strategy

There has been enough said and written about Omni Channel Experiences from two perspectives – Firstly, why it is unreal and still a myth...
Mayur Gupta Mayur Gupta
2 min read

Is Marketing in Need for Consumer Science?

In one of the posts on my blog called the “Omni Channel Paradox”, I had compared a marketer’s desire to drive Omni Channel Experiences...
Mayur Gupta Mayur Gupta
2 min read

TheEconomist – Marketing in an era of convergence

Organizational convergence is the key to the new customer experience In a recent blog post I explained the challenging reality of driving omni-channel experiences,...
Mayur Gupta Mayur Gupta
1 min read

From Channel Obsession to Customer Obsession – Modern Marketing

I recently had the privilege to speak to a highly impressive and innovative Bazaarvoice team on the changing marketing landscape and the strong need...
Mayur Gupta Mayur Gupta
3 min read