seamless

The 5 Cs of Modern Marketing in an Era…

5 Cs of Modern Marketin The last few months I have written an awful lot around Seamless Experiences and Omni-Channel complexities, which also reflect...
Mayur Gupta Mayur Gupta
3 min read

Dialogue with DMNews – The Marketing Technology Disruption

I recently gave a keynote at this year’s DMNews Marketing Technology and Innovation Summit in NY around what it meant to build global marketing...
Mayur Gupta Mayur Gupta
3 min read

Stop Marketing Fragmentation – It’s Either Good Marketing or…

At the onset, these look like marketing strategies, marketing types, marketing buckets or perhaps just buzzwords that am sure most of us continue to...
Mayur Gupta Mayur Gupta
1 min read

Marketing Technology & the Art of StoryTelling to Drive…

In one of my recent posts, I had written about the need to “Finding the Human within the Marketing Technology Landscape”, the intend was...
Mayur Gupta Mayur Gupta
2 min read

The CMO Guide to Programmatic – From Media Optimization…

It’s inspiring to see the increasing awareness and curiosity around programmatic within the marketing community and C-Suite. The last 12 months have witnessed a...
Mayur Gupta Mayur Gupta
1 min read