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Pi-shaped

The Isolated Omni Channel Worlds – Brand, Retail &…

I have often written about how far we are as an industry in getting to that ultimate seamless omni-channel experience for the consumer. The...

Mayur Gupta
Dec 27, 2014 1 min read

Is Marketing in Need for Consumer Science?

In one of the posts on my blog called the “Omni Channel Paradox”, I had compared a marketer’s desire to drive Omni Channel Experiences...

Mayur Gupta
Sep 29, 2014 2 min read

ChicagoTribune – 8 principles for innovation in a corporate…

Late last month, I had this great and fun opportunity to give the keynote at Technori Pitch, a fantastic monthly showcase of innovative...

Mayur Gupta
Sep 21, 2014 2 min read

The Seven Principles of Marketing Innovation

The Seven Principles of Marketing Innovation – It seems like “seven” is the new ten these days, so it was time for me to...

Mayur Gupta
Sep 1, 2014 3 min read

Galileo Was Wrong: The Customer Is The Center Of…

I recently had a great opportunity to co-author a post with Christine Comaford, a prolific writer on Forbes and other leading publications and a...

Mayur Gupta
Aug 18, 2014 3 min read

CMSWire – Fragmentation Is Holding Marketing Back

In one of my recent posts on CMSWire, I shared some of the key “FRAGMENTATION” challenges holding brands back from achieving the ultimate omni-channel...

Mayur Gupta
Aug 5, 2014 3 min read

AdExchanger – The Omni Channel Paradox

“Brand Aware” explores the data-driven digital ad ecosystem from the marketer’s point of view. Today’s column is written by Mayur Gupta, global head of...

Mayur Gupta
May 28, 2014 2 min read

The Omni-Channel Paradox

This is my latest blogpost on the Omni-Channel Paradox that was published on AdExchanger’s Brand Aware section. Take a read: Brands have as much...

Mayur Gupta
Apr 8, 2014 2 min read