Omnichannel

Marketing Needs Growth Planning Not Media Planning

 Marketing Needs Growth Planning Not Media Planning Marketing Now Means Growth Evolution in data and technology has changed the world of marketing. Marketing’s impact...
Mayur Gupta Mayur Gupta
7 min read

The Always-On Customer Obsessed Organization

There are many anomalies in the business world today. None bigger than the intent to put the customer at the center of our ecosystem...
Mayur Gupta Mayur Gupta
4 min read

No Such Thing As A “CRM Campaign”

  I recently published an article on AdExchanger on why CRM was way beyond just a technology or a channel. In fact, I strongly...
Mayur Gupta Mayur Gupta
4 min read

chiefmartec.com – Start 2017 with the world’s most famous…

My discussion with the legendary Scott Brinker, original post here, take a read: What better way to launch into 2017 than revisiting our good...
Mayur Gupta Mayur Gupta
7 min read

Digital transformation in healthcare: 5 areas of immediate growth

As published by VisionCritical Customer Experience on their blog post:   In the last few years, healthcare has been trying to join other industries...
Mayur Gupta Mayur Gupta
4 min read

Forbes – The Act Of Convergence: How Marketing And…

As published on Forbes by Patrick Spenner – I enjoyed my discussion with Patrick as we discussed the transformation in healthcare at the intersection...
Mayur Gupta Mayur Gupta
5 min read

Founding Principles of Enabling an Omni Channel Strategy

There has been enough said and written about Omni Channel Experiences from two perspectives – Firstly, why it is unreal and still a myth...
Mayur Gupta Mayur Gupta
2 min read

HealthCare Marketing Moves From Multichannel To Omnichannel

As originally published in AdExchanger on the shift in healthcare from MultiChannel to OmniChannel Marketing It’s staggering to see the pace at which digital...
Mayur Gupta Mayur Gupta
4 min read

Navigating Through the DMP Outburst – Enabling The Omni-Channel…

It’s fascinating and intriguing to see how fast the digital world is evolving and how quickly we are changing directions and unraveling new opportunities...
Mayur Gupta Mayur Gupta
3 min read

VentureBeat – The right data management platform for an…

View the original post at VentureBeat Big data has been getting a lot of attention for the past few years, but companies also need...
Mayur Gupta Mayur Gupta
4 min read

Programmatic – It Was Never About Technology But Changing…

I have for long maintained how as marketers and technologists, as brands and agencies we are all struggling with either a channel obsession or...
Mayur Gupta Mayur Gupta
4 min read

CDO, CXO, XXO – The New C Suite |…

The last couple of years have seen tremendous proliferation of the C-XX titles within the world of marketing: CDO – Chief Digital Officer CDO...
Mayur Gupta Mayur Gupta
1 min read

The CMO Programmatic Marketing Award – The CMO Club

A few weeks back I had the honor of being nominated and then awarded (to my utter surprise) the “CMO Programmatic Marketing Award” by...
Mayur Gupta Mayur Gupta
5 min read

TheDrewBlog – A Dialogue on Driving Innovation in a…

Driving Innovation in a Corporate World – In a recent dialogue with Drew Neisser, President & Founder of Renegade, we had an intriguing discussion...
Mayur Gupta Mayur Gupta
4 min read

Galileo Was Wrong: The Customer Is The Center Of…

I recently had a great opportunity to co-author a post with Christine Comaford, a prolific writer on Forbes and other leading publications and a...
Mayur Gupta Mayur Gupta
3 min read

CMSWire – Fragmentation Is Holding Marketing Back

In one of my recent posts on CMSWire, I shared some of the key “FRAGMENTATION” challenges holding brands back from achieving the ultimate omni-channel...
Mayur Gupta Mayur Gupta
3 min read