omni-channel

Rise of the Chief Marketing Technologist – Harvard Business…

I had the privilege earlier this month to spend an hour with Laura McLellan, VP, Marketing Strategies @ Gartner and Angelia Herrin, Editor @...
Mayur Gupta Mayur Gupta
6 min read

The CMO Guide to Programmatic – From Media Optimization…

It’s inspiring to see the increasing awareness and curiosity around programmatic within the marketing community and C-Suite. The last 12 months have witnessed a...
Mayur Gupta Mayur Gupta
1 min read

Is Marketing in Need for Consumer Science?

In one of the posts on my blog called the “Omni Channel Paradox”, I had compared a marketer’s desire to drive Omni Channel Experiences...
Mayur Gupta Mayur Gupta
2 min read

The Seven Principles of Marketing Innovation

The Seven Principles of Marketing Innovation – It seems like “seven” is the new ten these days, so it was time for me to...
Mayur Gupta Mayur Gupta
3 min read

Disruptive Trends in Digital

Disruptive trends in digital It’s often impossible to predict the future especially in a domain that’s disrupting at a faster pace than our sheer...
Mayur Gupta Mayur Gupta
1 min read

AdExchanger – The Omni Channel Paradox

“Brand Aware” explores the data-driven digital ad ecosystem from the marketer’s point of view. Today’s column is written by Mayur Gupta, global head of...
Mayur Gupta Mayur Gupta
2 min read

Huffington Post – How To Manage The Explosive Marketing…

View the original post by Vala Afshar on huffingtonpost The line between marketing and IT is becoming blurred in many organizations. As digital transformation...
Mayur Gupta Mayur Gupta
5 min read

TheEconomist – Marketing in an era of convergence

Organizational convergence is the key to the new customer experience In a recent blog post I explained the challenging reality of driving omni-channel experiences,...
Mayur Gupta Mayur Gupta
1 min read

From Channel Obsession to Customer Obsession – Modern Marketing

I recently had the privilege to speak to a highly impressive and innovative Bazaarvoice team on the changing marketing landscape and the strong need...
Mayur Gupta Mayur Gupta
3 min read

The Omni-Channel Paradox

This is my latest blogpost on the Omni-Channel Paradox that was published on AdExchanger’s Brand Aware section. Take a read: Brands have as much...
Mayur Gupta Mayur Gupta
2 min read

Bazaarvoice – Kimberly-Clark’s Mayur Gupta on the customer obsessed…

View the original post on Bazaarvoice The tectonic shift in consumer purchase behavior has driven the intersection of marketing and technology. Globally, brands have...
Mayur Gupta Mayur Gupta
3 min read

DNA of the Modern Marketer – Need for Disruption

DNA of the modern marketer. Marketing and marketers have never been more critical to the success of an organization than they are now. It...
Mayur Gupta Mayur Gupta
1 min read

The New Marketing in an Era of Convergence

The New Marketing in an Era of Convergence In a recent blog post on the challenging reality of driving omni-channel experiences, I emphasized the...
Mayur Gupta Mayur Gupta
2 min read

Omni-Channel Experiences, Still Far from Reality!!!

Can you complete let alone win a Formula One race with flat tires? Don’t think I need to answer that question but am sure...
Mayur Gupta Mayur Gupta
3 min read

Marketing Technology – Need for Cadence around the Chaos

Marketing Technology – Need for Cadence around the Chaos. The world of Marketing today is more complex than it has ever been with new...
Mayur Gupta Mayur Gupta
3 min read

OmniChannel Experience leading to OmniChannel Loyalty [Infographic]

Is it fair to say that an Omni Channel Experience will lead to an Omni Channel Loyalty? I came across this interesting on...
Mayur Gupta Mayur Gupta
1 min read

Omni-Channel Retail: A Term So Confusing, Even Those Doing…

In the late 1990's, I remember attending an e-commerce trade show and laughing with a group of colleagues about rapid rise of the term...
Avatar Original Author
4 min read

Buyer Behavior Helps B2B Marketers Guide The Buyer’s Journey

Originally published by: Forrester | on 2012-10-04 13:28:20 by Lori Wizdo Today’s buyers control their journey through the buying cycle much more than today’s...
Avatar Technology Inspiration
2 min read

eCommerce vs Digital Landscape OR eCommerce Within Digital Landscape?

In an ever evolving and highly complex digital landscape, nothing is a simple straight line let alone the consumer journey or even the consumer’s...
Mayur Gupta Mayur Gupta
5 min read