omni-channel

Founding Principles of Enabling an Omni Channel Strategy

There has been enough said and written about Omni Channel Experiences from two perspectives – Firstly, why it is unreal and still a myth...
Mayur Gupta Mayur Gupta
2 min read

The 5 Cs of Modern Marketing in an Era…

5 Cs of Modern Marketin The last few months I have written an awful lot around Seamless Experiences and Omni-Channel complexities, which also reflect...
Mayur Gupta Mayur Gupta
3 min read

A Dialogue with Scott Brinker – Marketing technology? Digital?…

As posted by Scott Brinker on his blog post chiefmartec.com – Marketing technology? Digital? It should be #HumanFirst Scott was kind enough to talk...
Mayur Gupta Mayur Gupta
8 min read

The Perfect Imperfection – The Technology & Channel Obsession…

I think if there is one thing in the world of marketing that hasn’t changed, one statement that has been consistently written with blood,...
Mayur Gupta Mayur Gupta
1 min read

Navigating Through the DMP Outburst – Enabling The Omni-Channel…

It’s fascinating and intriguing to see how fast the digital world is evolving and how quickly we are changing directions and unraveling new opportunities...
Mayur Gupta Mayur Gupta
3 min read

Huffington Post – The 5 Cs of Digital Marketing

Originally published by Vala Afshar on Huffington Post As written by Vala in his column: One of my favorite digital marketing thought leaders is...
Mayur Gupta Mayur Gupta
4 min read

AdExchanger – Digital Marketing Technologists Tackle The Data, Content…

View the original interview on AdExchanger The digital marketing technologist isn’t exactly a new kid on the block in the enterprise, given Gartner’s prediction...
Mayur Gupta Mayur Gupta
3 min read

Financial Times – Kimberly-Clark competition helps to boost online…

View the original interview on ft.com US-based consumer goods company Kimberly-Clark has invested in a number of start-ups in an effort to discover technology...
Mayur Gupta Mayur Gupta
1 min read

Data Convergence – The Marketing Glue For The Omni-Channel…

Data has now become synonymous with “Big Data” which is good and bad. Good because it has brought a huge focus and investment into...
Mayur Gupta Mayur Gupta
3 min read

Marketing Technology Breaking The Technology Barrier |MarTech 2015

Marketing Technology Breaking The Technology Barrier I guess it’s my turn now to throw my hat into the ring even though there is nothing...
Mayur Gupta Mayur Gupta
3 min read

eMarketer – Kimberly-Clark Seeks Data Behavior Mix from Marketing…

Kimberly-Clark Seeks Data Behavior Mix from Marketing Technology I recently had a dialogue with the eMarketer team on the evolution and future possibilities of...
Mayur Gupta Mayur Gupta
3 min read

CMSWire – The Marketing Technology Explosion: A Blessing or…

View the original post on CMSWire My first two reactions to Scott Brinker’s super infographic covering the marketing technology landscape were: WOW and WOW....
Mayur Gupta Mayur Gupta
2 min read

The Marketing Technology Underpinnings – Growth Factors

The marketing technology underpinnings – growth factors For long I have been challenging myself to simplify the complexity behind the proliferation of marketing technology...
Mayur Gupta Mayur Gupta
1 min read

First Principles of a Global Marketing Technology Capability

As Scott Brinker had said in one of his recent; it’s truly an incredible time to be working in marketing — and, even more...
Mayur Gupta Mayur Gupta
3 min read

AdExchanger – Is Human The New Technology?

Is Human The New Technology Originally published on AdExchanger – How do we put the humans at the center of the Marketing Tech Ecosystem...
Mayur Gupta Mayur Gupta
2 min read

Dialogue with DMNews – The Marketing Technology Disruption

I recently gave a keynote at this year’s DMNews Marketing Technology and Innovation Summit in NY around what it meant to build global marketing...
Mayur Gupta Mayur Gupta
3 min read

CDO, CXO, XXO – The New C Suite |…

The last couple of years have seen tremendous proliferation of the C-XX titles within the world of marketing: CDO – Chief Digital Officer CDO...
Mayur Gupta Mayur Gupta
1 min read

Stop Marketing Fragmentation – It’s Either Good Marketing or…

At the onset, these look like marketing strategies, marketing types, marketing buckets or perhaps just buzzwords that am sure most of us continue to...
Mayur Gupta Mayur Gupta
1 min read

The Isolated Omni Channel Worlds – Brand, Retail &…

I have often written about how far we are as an industry in getting to that ultimate seamless omni-channel experience for the consumer. The...
Mayur Gupta Mayur Gupta
1 min read

Marketing Technology & the Art of StoryTelling to Drive…

In one of my recent posts, I had written about the need to “Finding the Human within the Marketing Technology Landscape”, the intend was...
Mayur Gupta Mayur Gupta
2 min read

The CMO Programmatic Marketing Award – The CMO Club

A few weeks back I had the honor of being nominated and then awarded (to my utter surprise) the “CMO Programmatic Marketing Award” by...
Mayur Gupta Mayur Gupta
5 min read