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Recent Posts

When Customer Relationship Means Growth
Marketing Needs Growth Planning Not Media Planning
The Other 85% – What Marketers Are Missing in MarTech
The Always-On Customer Obsessed Organization
No Such Thing As A “CRM Campaign”

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The Growth Machine

The Growth Machine

All Posts Under multi-channel

May 14, 2017August 11, 20176 minute readby Mayur Gupta

The Always-On Customer Obsessed Organization

January 17, 2017May 14, 20176 minute readby Mayur Gupta

No Such Thing As A “CRM Campaign”

July 28, 2016March 26, 20178 minute readby Mayur Gupta

Forbes – The Act Of Convergence: How Marketing And Technology Are Connecting The Dots In Healthcare Today

May 12, 2015March 26, 20173 minute readby Mayur Gupta

Founding Principles of Enabling an Omni Channel Strategy

February 23, 2016March 26, 201711 minute readby Mayur Gupta

A Dialogue with Scott Brinker – Marketing technology? Digital? It should be #HumanFirst

May 11, 2015March 26, 20172 minute readby Mayur Gupta

The Perfect Imperfection – The Technology & Channel Obsession |#HumanFirst?

May 11, 2015March 26, 20175 minute readby Mayur Gupta

Navigating Through the DMP Outburst – Enabling The Omni-Channel Vision

May 11, 2015May 11, 20155 minute readby Mayur Gupta

Data Convergence – The Marketing Glue For The Omni-Channel Reality

April 6, 2015April 6, 20154 minute readby Mayur Gupta

eMarketer – Kimberly-Clark Seeks Data Behavior Mix from Marketing Technology

March 27, 2015March 27, 20154 minute readby Mayur Gupta

CMSWire – The Marketing Technology Explosion: A Blessing or a Curse?

January 13, 2015January 13, 20152 minute readby Mayur Gupta

CDO, CXO, XXO – The New C Suite | Winning the Lap or the Race?

January 13, 2015January 13, 20152 minute readby Mayur Gupta

Stop Marketing Fragmentation – It’s Either Good Marketing or Bad Marketing

September 29, 2014September 29, 20143 minute readby Mayur Gupta

Is Marketing in Need for Consumer Science?

August 18, 2014August 18, 20144 minute readby Mayur Gupta

Galileo Was Wrong: The Customer Is The Center Of The Universe [Infographic]

August 5, 2014August 5, 20145 minute readby Mayur Gupta

CMSWire – Fragmentation Is Holding Marketing Back

June 14, 2014July 14, 20142 minute readby Mayur Gupta

Disruptive Trends in Digital

May 28, 2014June 29, 20144 minute readby Mayur Gupta

AdExchanger – The Omni Channel Paradox

April 26, 2014March 26, 20175 minute readby Mayur Gupta

From Channel Obsession to Customer Obsession – Modern Marketing

March 29, 2014June 29, 20145 minute readby Mayur Gupta

Bazaarvoice – Kimberly-Clark’s Mayur Gupta on the customer obsessed mindset

November 22, 2013December 7, 20134 minute readby Mayur Gupta

Omni-Channel Experiences, Still Far from Reality!!!

December 10, 2012December 30, 20126 minute readby Original Author

Omni-Channel Retail: A Term So Confusing, Even Those Doing it Best Don’t Know What it Means

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