modern marketing

The 5 Cs of Modern Marketing in an Era…

5 Cs of Modern Marketin The last few months I have written an awful lot around Seamless Experiences and Omni-Channel complexities, which also reflect...
Mayur Gupta Mayur Gupta
3 min read

With Its Eye On Consumers, HealthCare Shifts From Volume…

As originally published on AdExchanger – Healthcare Shift from Volume to Value I used to hear that health care was behind other industries when...
Mayur Gupta Mayur Gupta
3 min read

From Channel Obsession to Customer Obsession – Modern Marketing

I recently had the privilege to speak to a highly impressive and innovative Bazaarvoice team on the changing marketing landscape and the strong need...
Mayur Gupta Mayur Gupta
3 min read