The Growth Machine

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Finding the Human within the Marketing Technology Ecosystem

Finding the Human Within Marketing Technology – I have been at the intersection of marketing, technology and storytelling for many years now, on either...
Mayur Gupta Mayur Gupta
Dec 6, 2014 2 min read

Digital Growth – CMOs Preparing for Digital to be…

A recent infographic published in Adweek by Melissa Hoffmann shows that CMOs are preparing for digital to grow to 75% of marketing’s budgets. A...
Mayur Gupta Mayur Gupta
Jul 8, 2014 1 min read

Responsive Design – Respond to a Design vs Design…

It has been a long time since I co-authored this piece with my former colleague Dan Israel from SapientNitro but I strongly believe some...
Mayur Gupta Mayur Gupta
Jun 17, 2014 48 sec read

Future of TV & Online Video – Converging Pathways

Future of TV & Online Video – The Ever Converging Pathways Towards Sales With so much focus on smartphones and tablets, it is common...
Mayur Gupta Mayur Gupta
Sep 12, 2013 1 min read

Marketing Technology – Need for Cadence around the Chaos

Marketing Technology – Need for Cadence around the Chaos. The world of Marketing today is more complex than it has ever been with new...
Mayur Gupta Mayur Gupta
Aug 26, 2013 3 min read

What Happens in an Internet Minute [Infographic]

This week’s infographic What happens in an Internet minute is brought to you by Intel via Tim Peter.What makes this infographic interesting for ecommerce...
Mayur Gupta Mayur Gupta
May 24, 2013 47 sec read

10 Online Retail Lessons Learned at Least 10 Times,…

I love my job. It's been a frenzied year so far and with many e-commerce teams about to hunker down for the holiday crunch,...
Avatar Original Author
Feb 8, 2013 4 min read

mOS – Marketing Operating System | A Vision Part…

As the year ends, a lot gets written on what worked and what did not work through the year and more interestingly “predictions” for...
Mayur Gupta Mayur Gupta
Jan 10, 2013 4 min read

What Makes a Marketing Technologist – Just Technology?

If there is one thing that struck a very strong chord with me in 2012, it has been the notion of MARKETING TECHNOLOGY and...
Mayur Gupta Mayur Gupta
Dec 26, 2012 3 min read

Global Mobile Commerce Trends [Infographic]

This week’s infographic looks at global trends in mobile commerce for smartphones and tablets. Mobify analyzed 200 million visitors to mobile commerce sites.Click to...
Avatar Original Author
Dec 4, 2012 39 sec read

eCommerce vs Digital Landscape OR eCommerce Within Digital Landscape?

In an ever evolving and highly complex digital landscape, nothing is a simple straight line let alone the consumer journey or even the consumer’s...
Mayur Gupta Mayur Gupta
Oct 8, 2012 5 min read

The “Mobile” Impact on Retail | Lowe’s In-Store App…

May the best experience win. As retailers evolve their strategies for handling the super-informed, smartphone-wielding consumer, the best defense is a good offense. Trying...
Avatar Technology Inspiration
Jul 5, 2012 3 min read

Shut That Off! Or Oversharing In The Age of…

“You have to put this into a column,” my wife insists as the ER intern is stitching her index finger. “I should write about...
Avatar Technology Inspiration
Jul 1, 2012 4 min read

Responsive Design – Great But Not The Holy Grail!!!

Let me start off by saying that this blog is NOT about undermining or questioning the value in a Responsive Design & Approach. In...
Mayur Gupta Mayur Gupta
Jun 26, 2012 2 min read

Mobile Development Strategies – What is Right For Me?…

It’s interesting and appalling at times to see how this debate continues with strong opinions that simply add a silver line to a single...
Mayur Gupta Mayur Gupta
Mar 6, 2012 9 min read