marketing technology
This is my latest blogpost on the Omni-Channel Paradox that was published on AdExchanger’s Brand Aware section. Take a read: Brands have as much...
View the original post on DMNews As global head, marketing technology, at Kimberly-Clark, Mayur Gupta spends a lot of time contending with convergence. Consequently,...
Transforming business at the intersection of marketing and technology – I had the privilege to be the keynote speaker on that topic at this year’s...
DNA of the modern marketer. Marketing and marketers have never been more critical to the success of an organization than they are now. It...
Last week, I gave the opening keynote at IQPC’s CMO Exchange Event in Jacksonville, Florida on the need for “Transforming Business at the Intersection...
Managing the Madness – The Marketing Technology Explosion If you are a marketer or a technologist or both, I am sure you have by...
Can you complete let alone win a Formula One race with flat tires? Don’t think I need to answer that question but am sure...
Marketing Technology – Need for Cadence around the Chaos. The world of Marketing today is more complex than it has ever been with new...
Globalization – Marketing’s Biggest Challenge? A great question to ask and I can bet you that 9 out of 10 answers would be around...
After much deliberation, I had to give in and write something that brings my 2 passions in life together – sports & technology. Couldn’t...
There is so much being spoken and written about the relationship between a CMO & a CIO that it almost appears to be an...
2013 is predicted to be the year that ecommerce in China exceeds the US. According to the Alibaba Group, which owns the nation’s most...
In one of my recent posts on Big Data – The Uncanny CMO – CIO Big Data Fixation | Time to Look Beyond, I...
I think if the year 2012 started with everything and everyone talking about Big Data, 2013 has started with everyone riding on the bandwagon...
Are You Ignoring Big INSIGHT in lieu of BigData? A question that every CMO should ask before letting free the troops to conquer the...
I love my job. It's been a frenzied year so far and with many e-commerce teams about to hunker down for the holiday crunch,...
Marketing technology management can look straightforward on paper, when analysts and pundit-bloggers such as myself draw simplified diagrams of new organizational structures with...
As the year ends, a lot gets written on what worked and what did not work through the year and more interestingly “predictions” for...
Ashley Friedlein, the CEO of Econsultancy, has a great op-ed in Marketing Week today, Why modern marketers need to be pi-people. That's "pi"...
If there is one thing that struck a very strong chord with me in 2012, it has been the notion of MARKETING TECHNOLOGY and...
“Big Data” has been touted as the next “big thing” in ecommerce. But according to research by Edgell Knowledge Network, only 47% of retailers...
