marketing technology

The Omni-Channel Paradox

This is my latest blogpost on the Omni-Channel Paradox that was published on AdExchanger’s Brand Aware section. Take a read: Brands have as much...
Mayur Gupta Mayur Gupta
2 min read

DMNews – The Rationale Behind Personal Branding

View the original post on DMNews As global head, marketing technology, at Kimberly-Clark, Mayur Gupta spends a lot of time contending with convergence. Consequently,...
Mayur Gupta Mayur Gupta
5 min read

Transforming business at the Intersection of Marketing & Technology

Transforming business at the intersection of marketing and technology – I had the privilege to be the keynote speaker on that topic at this year’s...
Mayur Gupta Mayur Gupta
3 min read

DNA of the Modern Marketer – Need for Disruption

DNA of the modern marketer. Marketing and marketers have never been more critical to the success of an organization than they are now. It...
Mayur Gupta Mayur Gupta
1 min read

Transforming Business at the Intersection of Marketing & Technology

Last week, I gave the opening keynote at IQPC’s CMO Exchange Event in Jacksonville, Florida on the need for “Transforming Business at the Intersection...
Mayur Gupta Mayur Gupta
5 min read

Managing the Madness – The Marketing Technology Explosion

Managing the Madness – The Marketing Technology Explosion If you are a marketer or a technologist or both, I am sure you have by...
Mayur Gupta Mayur Gupta
1 min read

Omni-Channel Experiences, Still Far from Reality!!!

Can you complete let alone win a Formula One race with flat tires? Don’t think I need to answer that question but am sure...
Mayur Gupta Mayur Gupta
3 min read

Marketing Technology – Need for Cadence around the Chaos

Marketing Technology – Need for Cadence around the Chaos. The world of Marketing today is more complex than it has ever been with new...
Mayur Gupta Mayur Gupta
3 min read

Globalization – Marketing’s Biggest Challenge?

Globalization – Marketing’s Biggest Challenge? A great question to ask and I can bet you that 9 out of 10 answers would be around...
Mayur Gupta Mayur Gupta
7 min read

Sports, Corruption & The Era of Sports Management Platforms

After much deliberation, I had to give in and write something that brings my 2 passions in life together – sports & technology. Couldn’t...
Mayur Gupta Mayur Gupta
4 min read

CMO-CIO & Marketing Technology | Think beyond the “OWNERSHIP”

There is so much being spoken and written about the relationship between a CMO & a CIO that it almost appears to be an...
Mayur Gupta Mayur Gupta
3 min read

The Ecommerce Boom in China [Infographic]

2013 is predicted to be the year that ecommerce in China exceeds the US. According to the Alibaba Group, which owns the nation’s most...
Original Author
16 sec read

Big Data From a CMO & CIO Perspective

In one of my recent posts on Big Data – The Uncanny CMO – CIO Big Data Fixation | Time to Look Beyond, I...
Mayur Gupta Mayur Gupta
6 min read

The Uncanny CMO – CIO Big Data Fixation |…

I think if the year 2012 started with everything and everyone talking about Big Data, 2013 has started with everyone riding on the bandwagon...
Mayur Gupta Mayur Gupta
6 min read

Are You Ignoring Big INSIGHT in Lieu of BIG…

Are You Ignoring Big INSIGHT in lieu of BigData? A question that every CMO should ask before letting free the troops to conquer the...
Mayur Gupta Mayur Gupta
1 min read

10 Online Retail Lessons Learned at Least 10 Times,…

I love my job. It's been a frenzied year so far and with many e-commerce teams about to hunker down for the holiday crunch,...
Original Author
4 min read

Balancing marketing technology and IT at a Fortune 500…

Marketing technology management can look straightforward on paper, when analysts and pundit-bloggers such as myself draw simplified diagrams of new organizational structures with...
Original Author
6 min read

mOS – Marketing Operating System | A Vision Part…

As the year ends, a lot gets written on what worked and what did not work through the year and more interestingly “predictions” for...
Mayur Gupta Mayur Gupta
4 min read

The New Marketer – From T-Shaped to Pi-Shaped

Ashley Friedlein, the CEO of Econsultancy, has a great op-ed in Marketing Week today, Why modern marketers need to be pi-people. That's "pi"...
Mayur Gupta Mayur Gupta
1 min read

What Makes a Marketing Technologist – Just Technology?

If there is one thing that struck a very strong chord with me in 2012, it has been the notion of MARKETING TECHNOLOGY and...
Mayur Gupta Mayur Gupta
3 min read

The Ecommerce Guide to Big Data [Infographic]

“Big Data” has been touted as the next “big thing” in ecommerce. But according to research by Edgell Knowledge Network, only 47% of retailers...
Original Author
41 sec read