marketing technology office
There is so much being spoken and written about the relationship between a CMO & a CIO that it almost appears to be an...
I think if the year 2012 started with everything and everyone talking about Big Data, 2013 has started with everyone riding on the bandwagon...
Marketing technology management can look straightforward on paper, when analysts and pundit-bloggers such as myself draw simplified diagrams of new organizational structures with...
Ashley Friedlein, the CEO of Econsultancy, has a great op-ed in Marketing Week today, Why modern marketers need to be pi-people. That's "pi"...
Originally published by: Forrester on 2011-10-24 13:28:20. Written by Robert Brosnan | Suresh Vittal MARKETING RISKS SUCCUMBING TO TECHNOLOGY SPRAWL To compete in the...
