innovation

SocialMediaToday – My Dialogue with Drew Neisser

Originally published on SocialMediaToday by Drew Neisser In partnership with The CMO Club, The CMO of the Week series profiles CMOs who are shaping, changing and challenging the...
Mayur Gupta Mayur Gupta
3 min read

Financial Times – Kimberly-Clark competition helps to boost online…

View the original interview on ft.com US-based consumer goods company Kimberly-Clark has invested in a number of start-ups in an effort to discover technology...
Mayur Gupta Mayur Gupta
1 min read

Driving Innovation @ Kimberly Clark – A Dialogue with…

Driving Innovation @ Kimberly Clark – I have always isolated my personal blog from my actual work at Kimberly Clark. While I have never...
Mayur Gupta Mayur Gupta
3 min read

A Dialogue with Drew Neisser – Driving Marketing Innovation

I recently had a very interesting dialogue with Drew Neisser, co-founder of Renegade on the occasion of 2014 CMO Awards. It was a discussion...
Mayur Gupta Mayur Gupta
58 sec read

The CMO Programmatic Marketing Award – The CMO Club

A few weeks back I had the honor of being nominated and then awarded (to my utter surprise) the “CMO Programmatic Marketing Award” by...
Mayur Gupta Mayur Gupta
5 min read

TheDrewBlog – A Dialogue on Driving Innovation in a…

Driving Innovation in a Corporate World – In a recent dialogue with Drew Neisser, President & Founder of Renegade, we had an intriguing discussion...
Mayur Gupta Mayur Gupta
4 min read

ChicagoTribune – 8 principles for innovation in a corporate…

  Late last month, I had this great and fun opportunity to give the keynote at Technori Pitch, a fantastic monthly showcase of innovative...
Mayur Gupta Mayur Gupta
2 min read

The Seven Principles of Marketing Innovation

The Seven Principles of Marketing Innovation – It seems like “seven” is the new ten these days, so it was time for me to...
Mayur Gupta Mayur Gupta
3 min read

Technori Pitch, Chicago – Marketing Technology Innovation

I was invited last week by the organizers of Technori Pitch to give the keynote during this month’s pitch event that had the theme...
Mayur Gupta Mayur Gupta
2 min read

Growing Business with Marketing Technology & Innovation

Earlier this week, I was able to attend the inaugural Marketing Technology Conference in Boston as I had shared in my last post “Technology...
Mayur Gupta Mayur Gupta
1 min read

Technology is the New Experience – MarTechConf Boston, 2014

Thanks to Scott Brinker, I got an incredible opportunity to join the Board of Advisors for MarTechConf, a unique set up and platform to...
Mayur Gupta Mayur Gupta
1 min read

Amazon Fire Phone – Retail Noise or Retail Future?

Amazon’s Fire Phone hit the market last week on Friday, another reflection of the pace at which the retail industry is moving and of...
Mayur Gupta Mayur Gupta
2 min read

If you can’t explain it simply, you don’t understand…

Three very simple questions to understand the context: How often have you sat in a technology presentation that is without the complex diagrams, architectures,...
Mayur Gupta Mayur Gupta
1 min read

Digital Growth – CMOs Preparing for Digital to be…

A recent infographic published in Adweek by Melissa Hoffmann shows that CMOs are preparing for digital to grow to 75% of marketing’s budgets. A...
Mayur Gupta Mayur Gupta
1 min read

Huffington Post – How To Manage The Explosive Marketing…

View the original post by Vala Afshar on huffingtonpost The line between marketing and IT is becoming blurred in many organizations. As digital transformation...
Mayur Gupta Mayur Gupta
5 min read

Managing the Madness – The Marketing Technology Explosion

Managing the Madness – The Marketing Technology Explosion If you are a marketer or a technologist or both, I am sure you have by...
Mayur Gupta Mayur Gupta
1 min read

Digital Asset Management – Operations to Innovation!!!

When the Henry Stewart Events team (organizers of the Digital Asset Management conference across the globe) asked me to speak at the Chicago event,...
Mayur Gupta Mayur Gupta
1 min read

Future of TV & Online Video – Converging Pathways

Future of TV & Online Video – The Ever Converging Pathways Towards Sales With so much focus on smartphones and tablets, it is common...
Mayur Gupta Mayur Gupta
1 min read

What Makes a Marketing Technologist – Just Technology?

If there is one thing that struck a very strong chord with me in 2012, it has been the notion of MARKETING TECHNOLOGY and...
Mayur Gupta Mayur Gupta
3 min read

Time for mOS – Marketing Operating System aka iOS?…

I have been wanting to write up something on what I expect as the ultimate point for Marketing Automation & Innovation but I just...
Mayur Gupta Mayur Gupta
3 min read

Behold: The First Video Taken with Google Glasses

Google unveiled on Friday the first video taken with its sci-fi eyewear concept, Project Glass. The topic: jumping and flipping on a trampoline,...
Technology Inspiration
46 sec read