IBM

Rise of the Chief Marketing Technologist – Harvard Business…

I had the privilege earlier this month to spend an hour with Laura McLellan, VP, Marketing Strategies @ Gartner and Angelia Herrin, Editor @...
Mayur Gupta Mayur Gupta
6 min read

SiteCore Acquires CommerceServer – From Technology Fragmentation to Consolidation

From technology fragmentation to consolidation The recent (2 days ago to be precise) acquisition of CommerceServer.net (a leading eCommerce platform) by SiteCore (a leading...
Mayur Gupta Mayur Gupta
1 min read

The Technology Dilemma – What Fuels your eStore Experience!!!

What Fuels your eStore Experience!!! If you are a retailer or a brand that is trying to get into the business of selling product(s)...
Mayur Gupta Mayur Gupta
5 min read

Globalization – Marketing’s Biggest Challenge?

Globalization – Marketing’s Biggest Challenge? A great question to ask and I can bet you that 9 out of 10 answers would be around...
Mayur Gupta Mayur Gupta
7 min read

mOS – Marketing Operating System | A Vision Part…

As the year ends, a lot gets written on what worked and what did not work through the year and more interestingly “predictions” for...
Mayur Gupta Mayur Gupta
4 min read

Time for mOS – Marketing Operating System aka iOS?…

I have been wanting to write up something on what I expect as the ultimate point for Marketing Automation & Innovation but I just...
Mayur Gupta Mayur Gupta
3 min read