humanfirst

Founding Principles of Enabling an Omni Channel Strategy

There has been enough said and written about Omni Channel Experiences from two perspectives – Firstly, why it is unreal and still a myth...
Mayur Gupta Mayur Gupta
2 min read

A Dialogue with Scott Brinker – Marketing technology? Digital?…

As posted by Scott Brinker on his blog post chiefmartec.com – Marketing technology? Digital? It should be #HumanFirst Scott was kind enough to talk...
Mayur Gupta Mayur Gupta
8 min read

The Perfect Imperfection – The Technology & Channel Obsession…

I think if there is one thing in the world of marketing that hasn’t changed, one statement that has been consistently written with blood,...
Mayur Gupta Mayur Gupta
1 min read