globalization

Modern Globalization – From COEs to Freedom Within The…

In recent years an increasing number of marketing organizations have established “Digital Center of Excellence” teams. They are often called the DCOE or COE, and...
Mayur Gupta Mayur Gupta
3 min read

Globalization – Marketing’s Toughest Challenge

What is marketing’s biggest challenge? I am sure 9 out of 10 answers to that question would refer to technologies, big data or the...
Mayur Gupta Mayur Gupta
1 min read

AdExchanger – Why You Should Ditch The ‘Digital Center…

“Brand Aware” explores the data-driven digital ad ecosystem from the marketer’s point of view. Today’s column is written by Mayur Gupta, global head of...
Mayur Gupta Mayur Gupta
3 min read