fragmentation

Consumer – The Missing Seat in the C-Suite

Consumer – The Missing Seat in the C-Suite Earlier this week I had a great opportunity to be part of a panel along side...
Mayur Gupta Mayur Gupta
2 min read

Data Convergence – The Marketing Glue For The Omni-Channel…

Data has now become synonymous with “Big Data” which is good and bad. Good because it has brought a huge focus and investment into...
Mayur Gupta Mayur Gupta
3 min read

CDO, CXO, XXO – The New C Suite |…

The last couple of years have seen tremendous proliferation of the C-XX titles within the world of marketing: CDO – Chief Digital Officer CDO...
Mayur Gupta Mayur Gupta
1 min read

Stop Marketing Fragmentation – It’s Either Good Marketing or…

At the onset, these look like marketing strategies, marketing types, marketing buckets or perhaps just buzzwords that am sure most of us continue to...
Mayur Gupta Mayur Gupta
1 min read

The Isolated Omni Channel Worlds – Brand, Retail &…

I have often written about how far we are as an industry in getting to that ultimate seamless omni-channel experience for the consumer. The...
Mayur Gupta Mayur Gupta
1 min read

IAB MIXX 2014 – Marketing Unicorns for the Omni-Channel…

Earlier this year in 2014, I was asked by Sheldon Monteiro, a dear friend and Chief Technology Officer at SapientNitro to join him for...
Mayur Gupta Mayur Gupta
2 min read

CMSWire – Fragmentation Is Holding Marketing Back

In one of my recent posts on CMSWire, I shared some of the key “FRAGMENTATION” challenges holding brands back from achieving the ultimate omni-channel...
Mayur Gupta Mayur Gupta
3 min read

AdExchanger – Why You Should Ditch The ‘Digital Center…

“Brand Aware” explores the data-driven digital ad ecosystem from the marketer’s point of view. Today’s column is written by Mayur Gupta, global head of...
Mayur Gupta Mayur Gupta
3 min read

The Omni-Channel Paradox

This is my latest blogpost on the Omni-Channel Paradox that was published on AdExchanger’s Brand Aware section. Take a read: Brands have as much...
Mayur Gupta Mayur Gupta
2 min read

Omni-Channel Experiences, Still Far from Reality!!!

Can you complete let alone win a Formula One race with flat tires? Don’t think I need to answer that question but am sure...
Mayur Gupta Mayur Gupta
3 min read