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digital transformation

Digital transformation in healthcare: 5 areas of immediate growth

As published by VisionCritical Customer Experience on their blog post: In the last few years, healthcare has been trying to join other industries...

Mayur Gupta
Jul 28, 2016 4 min read

HealthCare Marketing Moves From Multichannel To Omnichannel

As originally published in AdExchanger on the shift in healthcare from MultiChannel to OmniChannel Marketing It’s staggering to see the pace at which digital...

Mayur Gupta
Jun 6, 2016 4 min read

With Its Eye On Consumers, HealthCare Shifts From Volume…

As originally published on AdExchanger – Healthcare Shift from Volume to Value I used to hear that health care was behind other industries when...

Mayur Gupta
Jun 6, 2016 3 min read

AdExchanger – Consumers Spark Data-Driven Digital Transformation Within Health…

As originally published on AdExchanger on March 1st, 2016 In a digital world where the process of innovation has become a commodity, driverless smart...

Mayur Gupta
Jun 6, 2016 3 min read

Digital Transformation in Healthcare – CDOClub

I recently published my thoughts on driving digital transformation in healthcare on the CDOClub “5 Ways Chief Digital Officers Can Drive Digital Transformation...

Mayur Gupta
Feb 28, 2016 4 min read

A Dialogue with Scott Brinker – Marketing technology? Digital?…

As posted by Scott Brinker on his blog post chiefmartec.com – Marketing technology? Digital? It should be #HumanFirst Scott was kind enough to talk...

Mayur Gupta
Feb 23, 2016 8 min read

Consumer – The Missing Seat in the C-Suite

Consumer – The Missing Seat in the C-Suite Earlier this week I had a great opportunity to be part of a panel along side...

Mayur Gupta
Jun 16, 2015 2 min read

Guide to Driving Digital Transformation – A Start

I recently came across this interesting infographic by infomentum summarizing the key elements of driving digital transformation in an organization. You can view a...

Mayur Gupta
Apr 14, 2015 1 min read