crm

Marketing as a Growth Engine – Podcast with Erich…

Recently I had the pleasure to sit down with Erich Joachimsthaler, the CEO and Founder of Vivaldi in his “Business of Platforms, Video Podcast...
Mayur Gupta Mayur Gupta
9 min read

When Customer Relationship Means Growth

When Customer Relationship Means Growth Marketing has evolved substantially, from the times of the “Mad Men” and witty creative ads and billboards, to driving...
Mayur Gupta Mayur Gupta
6 min read

The Always-On Customer Obsessed Organization

There are many anomalies in the business world today. None bigger than the intent to put the customer at the center of our ecosystem...
Mayur Gupta Mayur Gupta
4 min read

No Such Thing As A “CRM Campaign”

  I recently published an article on AdExchanger on why CRM was way beyond just a technology or a channel. In fact, I strongly...
Mayur Gupta Mayur Gupta
4 min read

Marketing Technology & the Art of StoryTelling to Drive…

In one of my recent posts, I had written about the need to “Finding the Human within the Marketing Technology Landscape”, the intend was...
Mayur Gupta Mayur Gupta
2 min read

Marketing Technology – Need for Cadence around the Chaos

Marketing Technology – Need for Cadence around the Chaos. The world of Marketing today is more complex than it has ever been with new...
Mayur Gupta Mayur Gupta
3 min read

Big Data From a CMO & CIO Perspective

In one of my recent posts on Big Data – The Uncanny CMO – CIO Big Data Fixation | Time to Look Beyond, I...
Mayur Gupta Mayur Gupta
6 min read

Evolving Impact of Tablets on eCommerce – Consumer Behavior…

This week’s infographic is courtesy of ShopPad, looking at some stats on tablet shopping behavior over the holiday season.Click to enlargeHighlights:Tablet conversions were highest...
Original Author
1 min read

eCommerce vs Digital Landscape OR eCommerce Within Digital Landscape?

In an ever evolving and highly complex digital landscape, nothing is a simple straight line let alone the consumer journey or even the consumer’s...
Mayur Gupta Mayur Gupta
5 min read

The New CRM: Content Relationship Marketing

Advances in technology, particularly mobile, provide companies with expanding platforms to reach their target customers. Smartphones, tablets and desktop computers can extend audience reach,...
Technology Inspiration
1 min read

BIG DATA – More Than Just BIG!!!

If all the hype & deluge of headlines, articles & advanced analytics and reporting material is anything to go by, BIG DATA is the...
Mayur Gupta Mayur Gupta
2 min read

Save The Cleverness And Keep The CRM

When online marketers think about developing email campaigns, they typically focus on two areas: open rates and conversions. And the open rates, as we...
Technology Inspiration
2 min read

A Digital Experience Platform – Beyond just a WCM

Today’s digital marketing landscape is a complex ecosystem created by emerging touch points and new inter-dependent media channels. Consumers now have direct access to...
Mayur Gupta Mayur Gupta
3 min read