In one of my recent posts on CMSWire, I shared some of the key “FRAGMENTATION” challenges holding brands back from achieving the ultimate omni-channel...
Originally published by Lauren Johnson March 6, 2014 Kimberly-Clark’s products SAN ANTONIO, TX – A Kimberly-Clark executive at eTail West 2014 discussed a series of...
“Brand Aware” explores the data-driven digital ad ecosystem from the marketer’s point of view. Today’s column is written by Mayur Gupta, global head of...
View the original post by Vala Afshar on huffingtonpost The line between marketing and IT is becoming blurred in many organizations. As digital transformation...
Organizational convergence is the key to the new customer experience In a recent blog post I explained the challenging reality of driving omni-channel experiences,...
I recently had the privilege to speak to a highly impressive and innovative Bazaarvoice team on the changing marketing landscape and the strong need...
View the original post on Bazaarvoice The tectonic shift in consumer purchase behavior has driven the intersection of marketing and technology. Globally, brands have...
Last week, I gave the opening keynote at IQPC’s CMO Exchange Event in Jacksonville, Florida on the need for “Transforming Business at the Intersection...
