The Growth Machine

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Forbes – The Act Of Convergence: How Marketing And…

As published on Forbes by Patrick Spenner – I enjoyed my discussion with Patrick as we discussed the transformation in healthcare at the intersection...
Mayur Gupta
Jul 28, 2016 5 min read

Founding Principles of Enabling an Omni Channel Strategy

There has been enough said and written about Omni Channel Experiences from two perspectives – Firstly, why it is unreal and still a myth...
Mayur Gupta
May 12, 2015 2 min read

HealthCare Marketing Moves From Multichannel To Omnichannel

As originally published in AdExchanger on the shift in healthcare from MultiChannel to OmniChannel Marketing It’s staggering to see the pace at which digital...
Mayur Gupta
Jun 6, 2016 4 min read

With Its Eye On Consumers, HealthCare Shifts From Volume…

As originally published on AdExchanger – Healthcare Shift from Volume to Value I used to hear that health care was behind other industries when...
Mayur Gupta
Jun 6, 2016 3 min read

Navigating The Marketing Technology Disruption

A few days back, I had a wonderful opportunity to dialogue on Marketing Technology Disruption with David Raab, who has been a thought leader...
Mayur Gupta
Jun 6, 2016 4 min read

AdExchanger – Consumers Spark Data-Driven Digital Transformation Within Health…

As originally published on AdExchanger on March 1st, 2016 In a digital world where the process of innovation has become a commodity, driverless smart...
Mayur Gupta
Jun 6, 2016 3 min read

Digital Transformation in Healthcare – CDOClub

  I recently published my thoughts on driving digital transformation in healthcare on the CDOClub “5 Ways Chief Digital Officers Can Drive Digital Transformation...
Mayur Gupta
Feb 28, 2016 4 min read

Navigating Through the DMP Outburst – Enabling The Omni-Channel…

It’s fascinating and intriguing to see how fast the digital world is evolving and how quickly we are changing directions and unraveling new opportunities...
Mayur Gupta
May 11, 2015 3 min read

Huffington Post – The 5 Cs of Digital Marketing

Originally published by Vala Afshar on Huffington Post As written by Vala in his column: One of my favorite digital marketing thought leaders is...
Mayur Gupta
Oct 6, 2015 4 min read

Data Convergence – The Marketing Glue For The Omni-Channel…

Data has now become synonymous with “Big Data” which is good and bad. Good because it has brought a huge focus and investment into...
Mayur Gupta
May 11, 2015 3 min read

Marketing Technology Breaking The Technology Barrier |MarTech 2015

Marketing Technology Breaking The Technology Barrier I guess it’s my turn now to throw my hat into the ring even though there is nothing...
Mayur Gupta
Apr 17, 2015 3 min read

eMarketer – Kimberly-Clark Seeks Data Behavior Mix from Marketing…

Kimberly-Clark Seeks Data Behavior Mix from Marketing Technology I recently had a dialogue with the eMarketer team on the evolution and future possibilities of...
Mayur Gupta
Apr 6, 2015 3 min read

Programmatic – It Was Never About Technology But Changing…

I have for long maintained how as marketers and technologists, as brands and agencies we are all struggling with either a channel obsession or...
Mayur Gupta
Mar 29, 2015 4 min read

CMSWire – The Marketing Technology Explosion: A Blessing or…

View the original post on CMSWire My first two reactions to Scott Brinker’s super infographic covering the marketing technology landscape were: WOW and WOW....
Mayur Gupta
Mar 27, 2015 2 min read

AdExchanger – Is Human The New Technology?

Is Human The New Technology Originally published on AdExchanger – How do we put the humans at the center of the Marketing Tech Ecosystem...
Mayur Gupta
Feb 16, 2015 2 min read

Dialogue with DMNews – The Marketing Technology Disruption

I recently gave a keynote at this year’s DMNews Marketing Technology and Innovation Summit in NY around what it meant to build global marketing...
Mayur Gupta
Feb 2, 2015 3 min read

CDO, CXO, XXO – The New C Suite |…

The last couple of years have seen tremendous proliferation of the C-XX titles within the world of marketing: CDO – Chief Digital Officer CDO...
Mayur Gupta
Jan 13, 2015 1 min read

Stop Marketing Fragmentation – It’s Either Good Marketing or…

At the onset, these look like marketing strategies, marketing types, marketing buckets or perhaps just buzzwords that am sure most of us continue to...
Mayur Gupta
Jan 13, 2015 1 min read

The Isolated Omni Channel Worlds – Brand, Retail &…

I have often written about how far we are as an industry in getting to that ultimate seamless omni-channel experience for the consumer. The...
Mayur Gupta
Dec 27, 2014 1 min read

Rise of the Chief Marketing Technologist – Harvard Business…

I had the privilege earlier this month to spend an hour with Laura McLellan, VP, Marketing Strategies @ Gartner and Angelia Herrin, Editor @...
Mayur Gupta
Nov 22, 2014 6 min read

Galileo Was Wrong: The Customer Is The Center Of…

I recently had a great opportunity to co-author a post with Christine Comaford, a prolific writer on Forbes and other leading publications and a...
Mayur Gupta
Aug 18, 2014 3 min read
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