consumer

The 5 Cs of Modern Marketing in an Era…

5 Cs of Modern Marketin The last few months I have written an awful lot around Seamless Experiences and Omni-Channel complexities, which also reflect...
Mayur Gupta Mayur Gupta
3 min read

The Seven Principles of Marketing Innovation

The Seven Principles of Marketing Innovation – It seems like “seven” is the new ten these days, so it was time for me to...
Mayur Gupta Mayur Gupta
3 min read