consumer obsession

The Always-On Customer Obsessed Organization

There are many anomalies in the business world today. None bigger than the intent to put the customer at the center of our ecosystem...
Mayur Gupta
4 min read

Founding Principles of Enabling an Omni Channel Strategy

There has been enough said and written about Omni Channel Experiences from two perspectives – Firstly, why it is unreal and still a myth...
Mayur Gupta
2 min read

The Perfect Imperfection – The Technology & Channel Obsession…

I think if there is one thing in the world of marketing that hasn’t changed, one statement that has been consistently written with blood,...
Mayur Gupta
1 min read

CMSWire – The Marketing Technology Explosion: A Blessing or…

View the original post on CMSWire My first two reactions to Scott Brinker’s super infographic covering the marketing technology landscape were: WOW and WOW....
Mayur Gupta
2 min read

Dialogue with DMNews – The Marketing Technology Disruption

I recently gave a keynote at this year’s DMNews Marketing Technology and Innovation Summit in NY around what it meant to build global marketing...
Mayur Gupta
3 min read