COE

Guide to Driving Digital Transformation – A Start

I recently came across this interesting infographic by infomentum summarizing the key elements of driving digital transformation in an organization. You can view a...
Mayur Gupta Mayur Gupta
1 min read

Modern Globalization – From COEs to Freedom Within The…

In recent years an increasing number of marketing organizations have established “Digital Center of Excellence” teams. They are often called the DCOE or COE, and...
Mayur Gupta Mayur Gupta
3 min read

Globalization – Marketing’s Toughest Challenge

What is marketing’s biggest challenge? I am sure 9 out of 10 answers to that question would refer to technologies, big data or the...
Mayur Gupta Mayur Gupta
1 min read