CMO

The 5 Cs of Modern Marketing in an Era…

5 Cs of Modern Marketin The last few months I have written an awful lot around Seamless Experiences and Omni-Channel complexities, which also reflect...
Mayur Gupta Mayur Gupta
3 min read

Consumer – The Missing Seat in the C-Suite

Consumer – The Missing Seat in the C-Suite Earlier this week I had a great opportunity to be part of a panel along side...
Mayur Gupta Mayur Gupta
2 min read

Huffington Post – The 5 Cs of Digital Marketing

Originally published by Vala Afshar on Huffington Post As written by Vala in his column: One of my favorite digital marketing thought leaders is...
Mayur Gupta Mayur Gupta
4 min read

AdExchanger – Digital Marketing Technologists Tackle The Data, Content…

View the original interview on AdExchanger The digital marketing technologist isn’t exactly a new kid on the block in the enterprise, given Gartner’s prediction...
Mayur Gupta Mayur Gupta
3 min read

Marketing Technology Breaking The Technology Barrier |MarTech 2015

Marketing Technology Breaking The Technology Barrier I guess it’s my turn now to throw my hat into the ring even though there is nothing...
Mayur Gupta Mayur Gupta
3 min read

eMarketer – Kimberly-Clark Seeks Data Behavior Mix from Marketing…

Kimberly-Clark Seeks Data Behavior Mix from Marketing Technology I recently had a dialogue with the eMarketer team on the evolution and future possibilities of...
Mayur Gupta Mayur Gupta
3 min read

First Principles of a Global Marketing Technology Capability

As Scott Brinker had said in one of his recent; it’s truly an incredible time to be working in marketing — and, even more...
Mayur Gupta Mayur Gupta
3 min read

eMarketer Interview – Driving Behavioral Changes Through Marketing Technology

eMarketer recently conducted a series of interviews with a number of CMOs, Chief Marketing Technologists, CTOs and CIOs as part of a conscious focus...
Mayur Gupta Mayur Gupta
1 min read

AdExchanger – Is Human The New Technology?

Is Human The New Technology Originally published on AdExchanger – How do we put the humans at the center of the Marketing Tech Ecosystem...
Mayur Gupta Mayur Gupta
2 min read

CDO, CXO, XXO – The New C Suite |…

The last couple of years have seen tremendous proliferation of the C-XX titles within the world of marketing: CDO – Chief Digital Officer CDO...
Mayur Gupta Mayur Gupta
1 min read

Stop Marketing Fragmentation – It’s Either Good Marketing or…

At the onset, these look like marketing strategies, marketing types, marketing buckets or perhaps just buzzwords that am sure most of us continue to...
Mayur Gupta Mayur Gupta
1 min read

TheDrewBlog – A Dialogue on Driving Innovation in a…

Driving Innovation in a Corporate World – In a recent dialogue with Drew Neisser, President & Founder of Renegade, we had an intriguing discussion...
Mayur Gupta Mayur Gupta
4 min read

Rise of the Chief Marketing Technologist – Harvard Business…

I had the privilege earlier this month to spend an hour with Laura McLellan, VP, Marketing Strategies @ Gartner and Angelia Herrin, Editor @...
Mayur Gupta Mayur Gupta
6 min read

Rise of the Chief Marketing Technologist

A colleague of mine, part of our global marketing technology capability team recently shared this presentation with me on the “Rise of the Chief...
Mayur Gupta Mayur Gupta
31 sec read

Forbes – Top 10 CMO Insights From The Economist…

The Economist recently held its annual conference for chief marketing officers — dubbed “The Big Rethink” — at New York’s TimeWarner Center.  I couldn’t make it, but...
Mayur Gupta Mayur Gupta
3 min read

Digital Growth – CMOs Preparing for Digital to be…

A recent infographic published in Adweek by Melissa Hoffmann shows that CMOs are preparing for digital to grow to 75% of marketing’s budgets. A...
Mayur Gupta Mayur Gupta
1 min read

MobileMarketer – Building brands in a digital world requires…

Originally published by Lauren Johnson March 6, 2014 Kimberly-Clark’s products SAN ANTONIO, TX – A Kimberly-Clark executive at eTail West 2014 discussed a series of...
Mayur Gupta Mayur Gupta
2 min read

Harvard Business Review – The Rise of the Chief…

The Rise of the Chief Marketing Technologist by Scott Brinker and Laura McLellan Artwork: Markus Linnenbrink, EVERYWHEREALLTHETIMEEVERYTHING, 2009, epoxy resin, pigments, 20″ x 39″...
Mayur Gupta Mayur Gupta
5 min read

Modern Globalization – From COEs to Freedom Within The…

In recent years an increasing number of marketing organizations have established “Digital Center of Excellence” teams. They are often called the DCOE or COE, and...
Mayur Gupta Mayur Gupta
3 min read

AdExchanger – Why You Should Ditch The ‘Digital Center…

“Brand Aware” explores the data-driven digital ad ecosystem from the marketer’s point of view. Today’s column is written by Mayur Gupta, global head of...
Mayur Gupta Mayur Gupta
3 min read

The Economist Big Rethink 2014 – Mayur Gupta on…

On the sidelines of The Economist Group’s Big Rethink US, we talk to Mayur Gupta’s,K-C’s global head of marketing technology. Read more on Lean...
Mayur Gupta Mayur Gupta
6 sec read