CIO

What Makes a Marketing Technologist – Just Technology?

If there is one thing that struck a very strong chord with me in 2012, it has been the notion of MARKETING TECHNOLOGY and...
Mayur Gupta Mayur Gupta
3 min read

chiefmartec – Balancing marketing technology and IT at a…

View the original post at chiefmartec.com Marketing technology management can look straightforward on paper, when analysts and pundit-bloggers such as myself draw simplified diagrams...
Mayur Gupta Mayur Gupta
6 min read

Investing in Marketing Technology Future – Marketing Technology Office

Originally published by: Forrester on 2011-10-24 13:28:20. Written by Robert Brosnan | Suresh VittalĀ  MARKETING RISKS SUCCUMBING TO TECHNOLOGY SPRAWL To compete in the...
Original Author
9 min read