CIO

Consumer – The Missing Seat in the C-Suite

Consumer – The Missing Seat in the C-Suite Earlier this week I had a great opportunity to be part of a panel along side...
Mayur Gupta Mayur Gupta
2 min read

AdExchanger – Digital Marketing Technologists Tackle The Data, Content…

View the original interview on AdExchanger The digital marketing technologist isn’t exactly a new kid on the block in the enterprise, given Gartner’s prediction...
Mayur Gupta Mayur Gupta
3 min read

eMarketer – Kimberly-Clark Seeks Data Behavior Mix from Marketing…

Kimberly-Clark Seeks Data Behavior Mix from Marketing Technology I recently had a dialogue with the eMarketer team on the evolution and future possibilities of...
Mayur Gupta Mayur Gupta
3 min read

First Principles of a Global Marketing Technology Capability

As Scott Brinker had said in one of his recent; it’s truly an incredible time to be working in marketing — and, even more...
Mayur Gupta Mayur Gupta
3 min read

eMarketer Interview – Driving Behavioral Changes Through Marketing Technology

eMarketer recently conducted a series of interviews with a number of CMOs, Chief Marketing Technologists, CTOs and CIOs as part of a conscious focus...
Mayur Gupta Mayur Gupta
1 min read

AdExchanger – Is Human The New Technology?

Is Human The New Technology Originally published on AdExchanger – How do we put the humans at the center of the Marketing Tech Ecosystem...
Mayur Gupta Mayur Gupta
2 min read

CDO, CXO, XXO – The New C Suite |…

The last couple of years have seen tremendous proliferation of the C-XX titles within the world of marketing: CDO – Chief Digital Officer CDO...
Mayur Gupta Mayur Gupta
1 min read

TheDrewBlog – A Dialogue on Driving Innovation in a…

Driving Innovation in a Corporate World – In a recent dialogue with Drew Neisser, President & Founder of Renegade, we had an intriguing discussion...
Mayur Gupta Mayur Gupta
4 min read

Rise of the Chief Marketing Technologist – Harvard Business…

I had the privilege earlier this month to spend an hour with Laura McLellan, VP, Marketing Strategies @ Gartner and Angelia Herrin, Editor @...
Mayur Gupta Mayur Gupta
6 min read

Rise of the Chief Marketing Technologist

A colleague of mine, part of our global marketing technology capability team recently shared this presentation with me on the “Rise of the Chief...
Mayur Gupta Mayur Gupta
31 sec read

Forbes – Top 10 CMO Insights From The Economist…

The Economist recently held its annual conference for chief marketing officers — dubbed “The Big Rethink” — at New York’s TimeWarner Center.  I couldn’t make it, but...
Mayur Gupta Mayur Gupta
3 min read

Digital Growth – CMOs Preparing for Digital to be…

A recent infographic published in Adweek by Melissa Hoffmann shows that CMOs are preparing for digital to grow to 75% of marketing’s budgets. A...
Mayur Gupta Mayur Gupta
1 min read

Harvard Business Review – The Rise of the Chief…

The Rise of the Chief Marketing Technologist by Scott Brinker and Laura McLellan Artwork: Markus Linnenbrink, EVERYWHEREALLTHETIMEEVERYTHING, 2009, epoxy resin, pigments, 20″ x 39″...
Mayur Gupta Mayur Gupta
5 min read

The Economist Big Rethink 2014 – Mayur Gupta on…

On the sidelines of The Economist Group’s Big Rethink US, we talk to Mayur Gupta’s,K-C’s global head of marketing technology. Read more on Lean...
Mayur Gupta Mayur Gupta
6 sec read

Huffington Post – How To Manage The Explosive Marketing…

View the original post by Vala Afshar on huffingtonpost The line between marketing and IT is becoming blurred in many organizations. As digital transformation...
Mayur Gupta Mayur Gupta
5 min read

The Real Battle – Going Beyond the Tech Budget…

The Real Battle – Going Beyond the Tech Budget Debate If 2012 was the year of Big Data, 2013 could be termed as the...
Mayur Gupta Mayur Gupta
2 min read

Chiefmartec – The Marketing Technologist: Neo of the Marketing…

As published by Scott Brinker on chiefmartec.com Today, I’m giving one of the opening keynotes at the Gilbane Conference, making the case for why...
Mayur Gupta Mayur Gupta
7 min read

CMO-CIO & Marketing Technology | Think beyond the “OWNERSHIP”

There is so much being spoken and written about the relationship between a CMO & a CIO that it almost appears to be an...
Mayur Gupta Mayur Gupta
3 min read

Big Data From a CMO & CIO Perspective

In one of my recent posts on Big Data – The Uncanny CMO – CIO Big Data Fixation | Time to Look Beyond, I...
Mayur Gupta Mayur Gupta
6 min read

The Uncanny CMO – CIO Big Data Fixation |…

I think if the year 2012 started with everything and everyone talking about Big Data, 2013 has started with everyone riding on the bandwagon...
Mayur Gupta Mayur Gupta
6 min read

The New Marketer – From T-Shaped to Pi-Shaped

Ashley Friedlein, the CEO of Econsultancy, has a great op-ed in Marketing Week today, Why modern marketers need to be pi-people. That's "pi"...
Mayur Gupta Mayur Gupta
1 min read