chiefmartec

A Dialogue with Scott Brinker – Marketing technology? Digital?…

As posted by Scott Brinker on his blog post chiefmartec.com – Marketing technology? Digital? It should be #HumanFirst Scott was kind enough to talk...
Mayur Gupta Mayur Gupta
8 min read

How marketing technology could transform healthcare

As posted originally on Scott Brinker’s blog chiefmartec.com “How marketing technology could transform healthcare” We live in a digital world where, as a consumer,...
Mayur Gupta Mayur Gupta
5 min read

CMSWire – The Marketing Technology Explosion: A Blessing or…

View the original post on CMSWire My first two reactions to Scott Brinker’s super infographic covering the marketing technology landscape were: WOW and WOW....
Mayur Gupta Mayur Gupta
2 min read

IAB MIXX 2014 – Marketing Unicorns for the Omni-Channel…

Earlier this year in 2014, I was asked by Sheldon Monteiro, a dear friend and Chief Technology Officer at SapientNitro to join him for...
Mayur Gupta Mayur Gupta
2 min read

The Inaugural MarTech 2014, Boston – Haven for Modern…

I along with a few hundred others enjoyed an incredible opportunity to attend and participate in the inaugural MarTech 2014 conference in Boston earlier...
Mayur Gupta Mayur Gupta
1 min read

Growing Business with Marketing Technology & Innovation

Earlier this week, I was able to attend the inaugural Marketing Technology Conference in Boston as I had shared in my last post “Technology...
Mayur Gupta Mayur Gupta
1 min read

Technology is the New Experience – MarTechConf Boston, 2014

Thanks to Scott Brinker, I got an incredible opportunity to join the Board of Advisors for MarTechConf, a unique set up and platform to...
Mayur Gupta Mayur Gupta
1 min read

Chiefmartec – The Marketing Technologist: Neo of the Marketing…

As published by Scott Brinker on chiefmartec.com Today, I’m giving one of the opening keynotes at the Gilbane Conference, making the case for why...
Mayur Gupta Mayur Gupta
7 min read

Marketing Technology – Need for Cadence around the Chaos

Marketing Technology – Need for Cadence around the Chaos. The world of Marketing today is more complex than it has ever been with new...
Mayur Gupta Mayur Gupta
3 min read

chiefmartec – Balancing marketing technology and IT at a…

View the original post at chiefmartec.com Marketing technology management can look straightforward on paper, when analysts and pundit-bloggers such as myself draw simplified diagrams...
Mayur Gupta Mayur Gupta
6 min read