big data

The Other 85% – What Marketers Are Missing in…

Earlier in January this year, I shared my perspective on why only 15% of marketing technologies are utilized at their full capacity by marketers...
Mayur Gupta Mayur Gupta
16 sec read

Forbes – The Act Of Convergence: How Marketing And…

As published on Forbes by Patrick Spenner – I enjoyed my discussion with Patrick as we discussed the transformation in healthcare at the intersection...
Mayur Gupta Mayur Gupta
5 min read

SocialMediaToday – My Dialogue with Drew Neisser

Originally published on SocialMediaToday by Drew Neisser In partnership with The CMO Club, The CMO of the Week series profiles CMOs who are shaping, changing and challenging the...
Mayur Gupta Mayur Gupta
3 min read

Data Convergence – The Marketing Glue For The Omni-Channel…

Data has now become synonymous with “Big Data” which is good and bad. Good because it has brought a huge focus and investment into...
Mayur Gupta Mayur Gupta
3 min read

eMarketer – Kimberly-Clark Seeks Data Behavior Mix from Marketing…

Kimberly-Clark Seeks Data Behavior Mix from Marketing Technology I recently had a dialogue with the eMarketer team on the evolution and future possibilities of...
Mayur Gupta Mayur Gupta
3 min read

AdExchanger – Is Human The New Technology?

Is Human The New Technology Originally published on AdExchanger – How do we put the humans at the center of the Marketing Tech Ecosystem...
Mayur Gupta Mayur Gupta
2 min read

Driving Innovation @ Kimberly Clark – A Dialogue with…

Driving Innovation @ Kimberly Clark – I have always isolated my personal blog from my actual work at Kimberly Clark. While I have never...
Mayur Gupta Mayur Gupta
3 min read

Is Marketing in Need for Consumer Science?

In one of the posts on my blog called the “Omni Channel Paradox”, I had compared a marketer’s desire to drive Omni Channel Experiences...
Mayur Gupta Mayur Gupta
2 min read

Forbes – Top 10 CMO Insights From The Economist…

The Economist recently held its annual conference for chief marketing officers — dubbed “The Big Rethink” — at New York’s TimeWarner Center.  I couldn’t make it, but...
Mayur Gupta Mayur Gupta
3 min read

Disruptive Trends in Digital

Disruptive trends in digital It’s often impossible to predict the future especially in a domain that’s disrupting at a faster pace than our sheer...
Mayur Gupta Mayur Gupta
1 min read

Omni-Channel Experiences, Still Far from Reality!!!

Can you complete let alone win a Formula One race with flat tires? Don’t think I need to answer that question but am sure...
Mayur Gupta Mayur Gupta
3 min read

Marketing Technology – Need for Cadence around the Chaos

Marketing Technology – Need for Cadence around the Chaos. The world of Marketing today is more complex than it has ever been with new...
Mayur Gupta Mayur Gupta
3 min read

CMO-CIO & Marketing Technology | Think beyond the “OWNERSHIP”

There is so much being spoken and written about the relationship between a CMO & a CIO that it almost appears to be an...
Mayur Gupta Mayur Gupta
3 min read

Big Data From a CMO & CIO Perspective

In one of my recent posts on Big Data – The Uncanny CMO – CIO Big Data Fixation | Time to Look Beyond, I...
Mayur Gupta Mayur Gupta
6 min read

The Uncanny CMO – CIO Big Data Fixation |…

I think if the year 2012 started with everything and everyone talking about Big Data, 2013 has started with everyone riding on the bandwagon...
Mayur Gupta Mayur Gupta
6 min read

Are You Ignoring Big INSIGHT in Lieu of BIG…

Are You Ignoring Big INSIGHT in lieu of BigData? A question that every CMO should ask before letting free the troops to conquer the...
Mayur Gupta Mayur Gupta
1 min read

The Ecommerce Guide to Big Data [Infographic]

“Big Data” has been touted as the next “big thing” in ecommerce. But according to research by Edgell Knowledge Network, only 47% of retailers...
Original Author
41 sec read

BIG DATA – More Than Just BIG!!!

If all the hype & deluge of headlines, articles & advanced analytics and reporting material is anything to go by, BIG DATA is the...
Mayur Gupta Mayur Gupta
2 min read

A Conversation On The Role Of Big Data In…

Big data is here! And, marketers are one of the professional groups that stand to gain the most from these new-found capabilities to analyze...
Technology Inspiration
6 min read

The Perfect Storm for Cloud Computing

Cloud computing is without a doubt is one of the biggest innovations to ever hit the technology industry. While the basis of what is...
Technology Inspiration
3 min read