Mayur Gupta Growth @ Spotify. Dreamer + Doer + Connecting Dots.. Angel Investor. Blogger. Cricket, Tennis & Nichiren Buddhism. My 3 girls. All views re my own.

Responsive Design – Respond to a Design vs Design to Respond

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Responsive Design-Insights 2013_Page_1

It has been a long time since I co-authored this piece with my former colleague Dan Israel from SapientNitro but I strongly believe some of the content here is still relevant for a very simple reason – how many times do you here people use the word “responsive” the moment they think about mobile usage? That mindset in itself causes challenges since its like the tail wagging the dog.

I have always maintained that “responsive” is one of the approaches/methodologies to deliver a mobile (the broader meaning of mobile and not just limiting it to cell phone devices) experiences however the ultimate goal is still the same ie deliver the optimum, appropriate and relevant consumer experience that will drive the desired consumer behavior, PERIOD. If responsive is the best approach to make that happen then sure but if doing it using an “adaptive” methodology is better then go for it or for that matter if you need to have a separate m.mydomainname.com because of certain valid reasons, then sure. The key is what problem you are trying to solve for the consumer and aiming for that ultimate consumer experience.

In other words, the intent should be to “Respond to a Design instead of Design to Respond“.

Take a read at key insights that Dan and I shared in this journal:

Mayur Gupta
Mayur Gupta Growth @ Spotify. Dreamer + Doer + Connecting Dots.. Angel Investor. Blogger. Cricket, Tennis & Nichiren Buddhism. My 3 girls. All views re my own.

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