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Consumer are the Center of the Marketing Technology Storm…

View the original post at DMNews Mayur Gupta dishes on why customers are the key to marketing and tech innovation. Mayur Gupta, global head,...
Mayur Gupta Mayur Gupta
2 min read

The Rise of the Chief Marketing Technologist – HBR

View the original post on HBR – The Rise of the Chief Marketing Technologist. Here is a quick peek: A transformation is occurring within...
Mayur Gupta Mayur Gupta
29 sec read

The History & Future of Marketing Technology

A few weeks back, I worked with the editing team at Kapost on a whitepaper on the “Future of Marketing Technology”, you can download...
Mayur Gupta Mayur Gupta
30 sec read

CDO, CXO, XXO – The New C Suite |…

The last couple of years have seen tremendous proliferation of the C-XX titles within the world of marketing: CDO – Chief Digital Officer CDO...
Mayur Gupta Mayur Gupta
1 min read

Stop Marketing Fragmentation – It’s Either Good Marketing or…

At the onset, these look like marketing strategies, marketing types, marketing buckets or perhaps just buzzwords that am sure most of us continue to...
Mayur Gupta Mayur Gupta
1 min read

The Isolated Omni Channel Worlds – Brand, Retail &…

I have often written about how far we are as an industry in getting to that ultimate seamless omni-channel experience for the consumer. The...
Mayur Gupta Mayur Gupta
1 min read

Driving Innovation @ Kimberly Clark – A Dialogue with…

Driving Innovation @ Kimberly Clark – I have always isolated my personal blog from my actual work at Kimberly Clark. While I have never...
Mayur Gupta Mayur Gupta
3 min read

A Dialogue with Drew Neisser – Driving Marketing Innovation

I recently had a very interesting dialogue with Drew Neisser, co-founder of Renegade on the occasion of 2014 CMO Awards. It was a discussion...
Mayur Gupta Mayur Gupta
58 sec read

Marketing Technology & the Art of StoryTelling to Drive…

In one of my recent posts, I had written about the need to “Finding the Human within the Marketing Technology Landscape”, the intend was...
Mayur Gupta Mayur Gupta
2 min read

Finding the Human within the Marketing Technology Ecosystem

Finding the Human Within Marketing Technology – I have been at the intersection of marketing, technology and storytelling for many years now, on either...
Mayur Gupta Mayur Gupta
2 min read

Marketing Technology Management – Don’t Be The Hammer Looking…

Marketing technology management and the irresistible temptation to act like a hammer looking for a nail because that’s easy. If you thought the Marketing...
Mayur Gupta Mayur Gupta
1 min read

IAB MIXX 2014 – Marketing Unicorns for the Omni-Channel…

Earlier this year in 2014, I was asked by Sheldon Monteiro, a dear friend and Chief Technology Officer at SapientNitro to join him for...
Mayur Gupta Mayur Gupta
2 min read

The CMO Programmatic Marketing Award – The CMO Club

A few weeks back I had the honor of being nominated and then awarded (to my utter surprise) the “CMO Programmatic Marketing Award” by...
Mayur Gupta Mayur Gupta
5 min read

TheDrewBlog – A Dialogue on Driving Innovation in a…

Driving Innovation in a Corporate World – In a recent dialogue with Drew Neisser, President & Founder of Renegade, we had an intriguing discussion...
Mayur Gupta Mayur Gupta
4 min read

Whitepaper – Close Divide Between Manufacturers, Retailers and the…

Whitepaper – Close Divide Between Manufacturers, Retailers and the Consumer. I recently partnered with an incredible team at VisionCritical (a leading cloud based customer...
Mayur Gupta Mayur Gupta
42 sec read

Rise of the Chief Marketing Technologist – Harvard Business…

I had the privilege earlier this month to spend an hour with Laura McLellan, VP, Marketing Strategies @ Gartner and Angelia Herrin, Editor @...
Mayur Gupta Mayur Gupta
6 min read

The CMO Guide to Programmatic – From Media Optimization…

It’s inspiring to see the increasing awareness and curiosity around programmatic within the marketing community and C-Suite. The last 12 months have witnessed a...
Mayur Gupta Mayur Gupta
1 min read

Is Marketing in Need for Consumer Science?

In one of the posts on my blog called the “Omni Channel Paradox”, I had compared a marketer’s desire to drive Omni Channel Experiences...
Mayur Gupta Mayur Gupta
2 min read

The Inaugural MarTech 2014, Boston – Haven for Modern…

I along with a few hundred others enjoyed an incredible opportunity to attend and participate in the inaugural MarTech 2014 conference in Boston earlier...
Mayur Gupta Mayur Gupta
1 min read

ChicagoTribune – 8 principles for innovation in a corporate…

  Late last month, I had this great and fun opportunity to give the keynote at Technori Pitch, a fantastic monthly showcase of innovative...
Mayur Gupta Mayur Gupta
2 min read

The Seven Principles of Marketing Innovation

The Seven Principles of Marketing Innovation – It seems like “seven” is the new ten these days, so it was time for me to...
Mayur Gupta Mayur Gupta
3 min read