All Stories

How marketing technology could transform healthcare

As posted originally on Scott Brinker’s blog chiefmartec.com “How marketing technology could transform healthcare” We live in a digital world where, as a consumer,...
Mayur Gupta Mayur Gupta
5 min read

Navigating Through the DMP Outburst – Enabling The Omni-Channel…

It’s fascinating and intriguing to see how fast the digital world is evolving and how quickly we are changing directions and unraveling new opportunities...
Mayur Gupta Mayur Gupta
3 min read

SocialMediaToday – My Dialogue with Drew Neisser

Originally published on SocialMediaToday by Drew Neisser In partnership with The CMO Club, The CMO of the Week series profiles CMOs who are shaping, changing and challenging the...
Mayur Gupta Mayur Gupta
3 min read

VentureBeat – The right data management platform for an…

View the original post at VentureBeat Big data has been getting a lot of attention for the past few years, but companies also need...
Mayur Gupta Mayur Gupta
4 min read

Consumer – The Missing Seat in the C-Suite

Consumer – The Missing Seat in the C-Suite Earlier this week I had a great opportunity to be part of a panel along side...
Mayur Gupta Mayur Gupta
2 min read

Huffington Post – The 5 Cs of Digital Marketing

Originally published by Vala Afshar on Huffington Post As written by Vala in his column: One of my favorite digital marketing thought leaders is...
Mayur Gupta Mayur Gupta
4 min read

AdExchanger – Digital Marketing Technologists Tackle The Data, Content…

View the original interview on AdExchanger The digital marketing technologist isn’t exactly a new kid on the block in the enterprise, given Gartner’s prediction...
Mayur Gupta Mayur Gupta
3 min read

Financial Times – Kimberly-Clark competition helps to boost online…

View the original interview on ft.com US-based consumer goods company Kimberly-Clark has invested in a number of start-ups in an effort to discover technology...
Mayur Gupta Mayur Gupta
1 min read

Data Convergence – The Marketing Glue For The Omni-Channel…

Data has now become synonymous with “Big Data” which is good and bad. Good because it has brought a huge focus and investment into...
Mayur Gupta Mayur Gupta
3 min read

Is Paid the New Television & Broadcast Investment Haven

I Is Paid the New Television & Broadcast Investment Haven I was recently at the MarTech Conference in San Francisco and it was obviously...
Mayur Gupta Mayur Gupta
1 min read

Marketing Technology Breaking The Technology Barrier |MarTech 2015

Marketing Technology Breaking The Technology Barrier I guess it’s my turn now to throw my hat into the ring even though there is nothing...
Mayur Gupta Mayur Gupta
3 min read

Guide to Driving Digital Transformation – A Start

I recently came across this interesting infographic by infomentum summarizing the key elements of driving digital transformation in an organization. You can view a...
Mayur Gupta Mayur Gupta
1 min read

eMarketer – Kimberly-Clark Seeks Data Behavior Mix from Marketing…

Kimberly-Clark Seeks Data Behavior Mix from Marketing Technology I recently had a dialogue with the eMarketer team on the evolution and future possibilities of...
Mayur Gupta Mayur Gupta
3 min read

Programmatic – It Was Never About Technology But Changing…

I have for long maintained how as marketers and technologists, as brands and agencies we are all struggling with either a channel obsession or...
Mayur Gupta Mayur Gupta
4 min read

CMSWire – The Marketing Technology Explosion: A Blessing or…

View the original post on CMSWire My first two reactions to Scott Brinker’s super infographic covering the marketing technology landscape were: WOW and WOW....
Mayur Gupta Mayur Gupta
2 min read

AdNews – Marketers are channel-obsessed but must find the…

I recently presented for the first time in Sydney, Australia at an iAB Australia event on the evolution of programmatic. As I have been...
Mayur Gupta Mayur Gupta
1 min read

The Marketing Technology Underpinnings – Growth Factors

The marketing technology underpinnings – growth factors For long I have been challenging myself to simplify the complexity behind the proliferation of marketing technology...
Mayur Gupta Mayur Gupta
1 min read

First Principles of a Global Marketing Technology Capability

As Scott Brinker had said in one of his recent; it’s truly an incredible time to be working in marketing — and, even more...
Mayur Gupta Mayur Gupta
3 min read

eMarketer Interview – Driving Behavioral Changes Through Marketing Technology

eMarketer recently conducted a series of interviews with a number of CMOs, Chief Marketing Technologists, CTOs and CIOs as part of a conscious focus...
Mayur Gupta Mayur Gupta
1 min read

AdExchanger – Is Human The New Technology?

Is Human The New Technology Originally published on AdExchanger – How do we put the humans at the center of the Marketing Tech Ecosystem...
Mayur Gupta Mayur Gupta
2 min read

Dialogue with DMNews – The Marketing Technology Disruption

I recently gave a keynote at this year’s DMNews Marketing Technology and Innovation Summit in NY around what it meant to build global marketing...
Mayur Gupta Mayur Gupta
3 min read