The Inaugural MarTech 2014, Boston – Haven for Modern Marketer

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The Unicorns

I along with a few hundred others enjoyed an incredible opportunity to attend and participate in the inaugural MarTech 2014 conference in Boston earlier this year, you can get more in depth observations from the event on Scott Brinker’s Chiefmartec blog. Whether it was the “Growing Unicorns” session by Sheldon Monterio, Chief Technology Officer @ SapientNitro or Chistopher Penn’s algorithmic thinking, the foundation of Modern Marketing, it was full of highly intriguing sessions that at times challenged the status quo.

The core team behind the event along with Scott recently shared a number of videos from the event, bringing my favorite ones to you in case you missed the event or one of these sessions, you can view rest of them on Scott’s blog:

Opening remarks on martech – the oxymorons and the “unicorns”

Scott Brinker opening the conference, describing why marketing technologists are the epitomes of the modern marketer and along with the new species of data scientists, they are transforming marketing:


Followed by my keynote on marketing technology innovation, transforming and growing business

How technology is moving from being merely an enabler of operations to more powerful inspiration of innovation:


Erik Brynjolfsson’s keynote on The Second Machine Age

Erik Brynjolfsson, co-author of The New York Times bestseller The Second Machine Age, delivers the truly “big picture” vision of where technology is taking us:


CXO Talk “live” with Michael Krigsman, Vala Afshar, and guests

Michael Krigsman and Vala Afshar, the co-hosts of CXO Talk, talk with Steve Mann, CMO at LexisNexis, and Don Schuerman, CTO of Pegasystems, to discuss organizational transformation at the intersection of marketing and technology:


Hope you enjoyed these as much as I did.

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