Evolving Impact of Tablets on eCommerce – Consumer Behavior [Inforgraphic]

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eCommerce Infographic

Originally published by: Get Elastic Ecommerce Blog on 2013-02-08 08:04:32 by Linda Bustos

Saw this interesting inforgraphic from Linda Bustos on shopping patterns during the holiday season and the growing impact of tablets for a certain target audience. What’s interesting is not just the insights and shopping behaviors of tablet owners but a great opportunity for marketers to come up with new targeted strategies that need to respond to this shift. Here is the blog from Linda:

This week’s infographic is courtesy of ShopPad, looking at some stats on tablet shopping behavior over the holiday season.Click to enlargeHighlights:Tablet conversions were highest on evenings and weekends – not surprising considering tablet usage is typically done at home, weekday desktop shopping may happen while one is at workTablet shopping’s peak was Saturday, December 8, two days before Green MondayThanksgiving Day was also a popular day for tablet shoppingAverage time-on-site was ~13 minutesAverage order value was $95.75, conversion rate 3.7% (higher than desktop)66% of iPad shoppers run iOS6New York is the top state in the US for tablet shoppingTakeawaysPeople are converting on tablets. They tend to spend more as a segment than desktop users, but iPad owners also fall into a different demographic than the average Internet user.Tablet users tend to surf during non-business hours. Consider this when planning email campaigns. If you can identify customers who converted on tablets, you can segment them into a campaign that targets evenings and weekends rather than lunch hours and early weekday mornings.Social networks drive traffic to ecommerce sites. If social is a key part of your online marketing strategy, ensure your site is tablet friendly (e.g. responsive design).Tags: infographic, tablet shopping

 

See the article here:

Holiday Tablet Commerce Post-Mortem [Infographic]

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