Whitepaper – Close Divide Between Manufacturers, Retailers and the Consumer. I recently partnered with an incredible team at VisionCritical (a leading cloud based customer intelligence platform provider), to pen down a whitepaper on the changing dynamics of an increasingly digital world where the CPGs and Retailers have a stronger need to come together and converge in order to maximize the value for the all mighty “Consumer”.
Why Consumer Packaged Goods Manufacturers Must Rethink Their Relationship with Consumers and Retailers.
Today’s empowered customers have changed the rules of retail. Whether in store or online, consumers have the power to pick, praise and pan products in near real time. CPG manufacturers who fail to meet the demands of today’s empowered consumers won’t survive. The successful CPG manufactures and retailers of tomorrow need to become consumer obsessed today.
It was a brilliant exchange of ideas, insights and dialogues over a few days that resulted into a whitepaper published by the team last week.
I hope you would enjoy reading it as much as we did writing it.